Social Selling for the 21st Century

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#BusinessFirst @The_BFN @OneResult Social Selling for the 21 st Century

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Transcript of Social Selling for the 21st Century

Page 1: Social Selling for the 21st Century

#BusinessFirst

@The_BFN

@OneResult

Social Selling for the 21st Century

Page 2: Social Selling for the 21st Century

Your Presenter

Edward van der Kleijn

@evanderkleijn

@OneResult

@The_BFN

#BusinessFirst

Page 3: Social Selling for the 21st Century

WHERE ARE YOUR CLIENTS?

Page 4: Social Selling for the 21st Century

The Social Selling Process

• Where Do We Start?

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Business Strategy First

• Set Your Goals

• Identify Your Targets

• Use Common Sense

• Don’t Try to Be Different

• Use Proven Strategy to Deliver Results

• Beware of Social Media Experts

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SOURCE: COMSCORE

Audience

Share Links

Broadcast

Microblog

Connect

Engage

Share Images

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Social Selling Tool Kit

• Twitter

• LinkedIn

• Google

• Lists

• Networking

• Website or Blog

• CRM

• Facebook (Just for messing around)

http://www.youtube.com/watch?v=zxpa4dNVd3c
http://www.youtube.com/watch?v=zxpa4dNVd3c
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Twitter

• Twitter Search

• TweetChat

• TweetDeck

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LinkedIn

• LinkedIn Connections

• Connect with Google

• Connect with CRM

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Google

• Google Contacts

• Google Alerts

• Google Adwords Tools

• Build Lists

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Monitor Competitors

• Set up Google Alerts for competitor terms (brand names, products, key people) – see www.google.com/alerts

• Join key customer groups on LinkedIn and begin monitoring what they are saying

• Monitor Slideshare and Scribd for any new presentations or documents created by them, their partners and by events they may be attending

• Follow customers, competitors and thought leaders on Twitter to see what they are saying (also look at Q&A sites such as Quora for additional insight)

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CRM

• Nimble.com – Sign up for a Free 30 Day Trial here

• Zoho CRM

• Salesforce.com

• Google Contacts

– Sidekick

– Rapportive

– Nimble Extension

http://j.mp/pbcrm
http://j.mp/1zKMD9L
http://j.mp/198AbH1
http://j.mp/1z7a1dO
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The Power is in The Network

#BusinessFirst

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PROCESS

• You Need a Road Map or GPS to get you

from CHAOS to the Final Piece

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@OneResult

LinkedIn Step ProcessA Proven Model for Business Prospecting Success

Profile Network Publish

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@OneResult

LinkedIn Step ProcessA Proven Model for Business Prospecting Success

Profile

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@OneResult

LinkedIn Step ProcessA Proven Model for Business Prospecting Success

Network

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@OneResult

LinkedIn Step ProcessA Proven Model for Business Prospecting Success

Publish

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WHAT DO I WRITE ABOUT?

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LinkedIn Content Dilemma

#BestFoot4ward

Company Information

Service Descriptions

Helpful Advice

Client Issues

Product Features

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SOURCE: COMSCORE

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What Do I Write About?

Everybody Writes, Every Day

• Email

• Text messages

• Twitter, Instagram, Facebook, LinkedIn

• Comments

– WHY NOT BLOG?

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What Do I Write About?

A Crucial Shift:

VIEW

the words we use

as an important piece

of who we are online

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@OneResult

Plan with Your TeamDon’t Go at it Alone

Leverage Communications and Messaging

Across Your Internal Network of Executives

• Sales

• Marketing

• Customer Services

• Purchasing

• Operations

• HR

Page 26: Social Selling for the 21st Century

References

• http://www.salesforce.com/uk/socialsuccess/

• http://www.salesforce.com/uk/socialsuccess/social-sales/mini-guide-to-social-selling.jsp#discover

• http://www.nimble.com/company/webinars/

• https://business.linkedin.com/sales-solutions

• https://business.twitter.com/

Page 27: Social Selling for the 21st Century

Your own footer Your Logo

THANK YOU!

Let’s Connect : )

j.mp/QEepvj

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