Social Selling for Sales and Marketing Results
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“Do You Have What it Takes to Move the Needle with Social Media?” Sales Gauge Company Confidential © 2012 All Rights Reserved Follow Us On Do You Have a Twitter Account? Ask ?’s @salesgauge #2014ceoforum Follow Us On @salesgauge
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Transcript of Social Selling for Sales and Marketing Results
“Do You Have What it Takes to Move the Needle with Social Media?”
Sales Gauge Company Confidential © 2012 All Rights Reserved
Follow Us On
Do You Have a Twitter Account?
Ask ?’s @salesgauge #2014ceoforum
Follow Us On
@salesgauge
How Do We Use Social in Sales and Marketing
Active vs. Passive
MEAD Model for Sales and Marketing
drive
Awareness Demand generation
Monitor Engage
Sal
es K
now
ledg
e G
ap
Buyer Engagement
*
Building Your Brand Through Social Media
Monitor (passive)
Engage (active)
drive Awareness
(active)
Demand (active)
Blog created
Created + Curated Active vs. Passive
Created + Curated Active
Video created
The MEAD Model
Influencers “Thought Leadership”
Active
Would A FREE Billboard Post On A Busy Highway Be Interesting to you?
Awareness With Social Media Will Get This
For More Info Contact
Where do we Start?
How Do We Define The Digital User Of Today?
Digital Natives
Digital Immigrants
Digital Exiles
It’s Time For Us To
#EMBRACESOCIALSELLING
Social Media By The Numbers
Social Selling Defined?
Klout Score (Influence)
Blog
FaceBook (Friends)
LinkedIn (Professional)
Twitter (Messaging Channel)
Social Media Influence- Klout Score
First Step For VAR Management
Join The Club- Secure Your VAR Social Media Property
Demand generation $
Your Second Step- Enable Sales and Marketing
200 MILLION
Your Digital Brand Company and Individual P
Prospecting Starts By LEVERAGING Your Individual Network
1
3
2 PLATINUM
GOLD
Infinity
Twitter Knowledge
• The @ sign is your identity @salesgauge − Used to attribute a Tweet to someone or get their attention
• The # sign is a meta data tag (hashtag) that allows grouping of tweets
• Advanced Search is a very powerful tool in Twitter
Twitter Homepage
Delegate Sponsored
• New Hire • Skill Gap
Sign Up
• Create Account • Access to material & Plan
Lesson Plan
• Goals • Time commitment
Watch & Learn
• Apply to real life accounts
PracDce
• Manager led goals
• Commitment
Assessment
• Scored • CerDficaDon & AccreditaDon
• Manager Sign-‐off
Reinforce & Refresh
• Dip back in anyDme
Self Paced On Demand Social Selling Program Available Later This Year In English, German, Spanish, Chinese and French
Tim Haller President
+001 781-910-0077
USA 1186 Old Marlboro Rd
Concord MA 01742
Stephen Keys Managing Director EMEA
+44 (0) 1252 560 399
UK 7 St Georges Yard Farnham, Surrey
GU9 8DW
Contact Information Contact
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