Social Selling : Creating Your Personal, Professional Brand Online

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 1

Social Selling 101

“Creating Your Professional Brand Online”

Colin Oliver Social Media Sales Programs@Collie_Ollie

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Who Am I?


o Dublin City University Alumnio 8 years in college!!o Bachelor Business Studieso Masters Digital Marketingo Student Union Vice President x 2o Social Media Passiono www.CoconutCabin.ieo Oracle Social Analytics Role

(Via LinkedIn)

http://www.CoconutCabin.ie


$38.2

billion

420,000

Customers

130,000

Employees

6 Oracle

Direct

EMEA Sites

ORACLE50+ EMEA

Countries

650+

Dublin-

based

8 Functions

SOCIAL

MEDIA

COMMAND

CENTRE


TODAY’S OBJECTIVE:

“….Empower you to bring yourself 99% closer to

getting your dream job (or other personal goal)….”


What is Social Selling…


“…If people like you, they will talk to you, but if they trust you they will do business with you….”

(Zig Ziglar)


LlinkedIn’s Five Pillars of Social Selling:

8

1. DEFINE YOUR PERSONAL GOAL

2. ESTABLISH YOUR BRAND IDENTITY

3. CONNECT WITH DECISION MAKERS

4. SHARE CONTENT AND ENGAGE WITH COMPELLING INSIGHTS

5. MONITOR YOUR PROGRESS

GO FOR THE KILL !!!!!!!


1. Define Your Personal GOAL


GET A JOB?

SELL STUFF?

GET ACCEPTED TO COLLEGE COURSE?

GIRLFRIEND?

BETTER JOB?

BOYFRIEND?

PROMOTION?


2. Establish your professional brand


CLASS EXERCISE!

Question :Who are YOU?!


1. Who HAS a LinkedIn Profile?

2.Who has a GOOD LinkedIn Profile?

3. Who has a profile they would be proud to show an EMPLOYER?


Pillar 1: Establish Your Professional Brand!

Question: Which Profile Looks More Trustworthy?TIP: Complete Your Profile Today!


Which photo is more professional?

Profiles with photos are 14 times

more likely to be viewed than those without

What’s wrong with these photos? Offer your critique.


Complete your professional profile with YOUR BRAND in mind!

HeadlineSuccintly explain what you do AND how you

HELP organisations (e.g., “I make kickass videos!”). Goal-Focused Summary

Tell a short story of you are! How can you add value to a business? What unique skills

do you have?What value have you brought

to other organizations/universities

that you have worked with?

Contact InfoIn your summary for

2nd & 3rd Degree connections to view. In Contact Info for 1st

degrees

Rich MediaPowerpoints, infographs.

videos, case study, ebooks

Professional Photo No Partying, alcohol, shorts

or hats!


Leave no Gaps – Fill in All Sections!


Transform your profile into Your Professional Persona!

TIPS SUMMARY:

1. Upload a Professional Photo

2. Write a ‘Value-focused’ Headline

3. Add a Summary (Sell Yourself!)

4. Add Your Contact Information in ‘Contact Section’ AND in Summary

5. Add Your Education

6. Upload Rich Media to Summary and Current Role

7. Humanise Your Profile with Personal Sections (Voluntary, Hobbies, Clubs and Socs, Projects, Awards etc)

8. Write Your Profile for an EMPLOYER that you are trying to impress!


3. Build Your Network:Find and Connect with the Right People


• Employers• Recruiters• Influencers

Exploit LinkedIn’s 400 Million Members….

Connect With….


Don’t forget the other social networks……


4. Share Content and Engage Your Network With Compelling Insights


• Articles• Photos• Ebooks• News Reports• Case Studies• Blog Posts

…..WALK THE WALK!....

Share content with your network daily..


Top Tip: Write a LinkedIn Blog Post!


Make Some Noise….Tell your Network about It!!


5. Monitor and Track Your Progress


• Profile Views• Connections• Views• Likes• Shares• Comments• Responses

Social Selling is NOT About Luck!

Track Key Social Metrics…


GO FOR THE KILL!


KEY TAKEAWAYS! Put Yourself Out There

o Set up Your LinkedIn, Twitter Profile

Create Your Brand

o Complete your profile, Make Yourself Look Amazing!

Build Your Network!

o Connect with Companies, Recruiters, Employers and Influencers

Start sharing your knowledge and expertise DAILY

o LinkedIn updates, blogs, industry tweets

Start Talking!

o Meaningful Conversations Online (and offline)

.


Thank You!

Any Questions?

[email protected]: @Collie_Ollie

Social Selling : Creating Your Personal, Professional Brand Online

Social Media

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