Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward...
-
Upload
forward-progress-inc -
Category
Education
-
view
222 -
download
2
Transcript of Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward...
![Page 1: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/1.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
5 Easy Steps to Convert LinkedIn Connections to New Sales
SOCIAL SELLING 101
![Page 2: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/2.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 95,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…
![Page 3: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/3.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
How to Engage with theGo-To-Webinar Interface
• Questions area in task bar• Type us a question so we know you understand• Ask us anything throughout the session
![Page 4: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/4.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Social NetworksWhere Do You Stand Now?
YOU ARE
HERE
![Page 5: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/5.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!
![Page 6: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/6.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Social Media – Why?
• Reputation• Protection• Visibility• Referrals• New Business
![Page 7: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/7.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Social Selling
• Relationship Marketing• Community• Reputation• Social Reach• Referrals• New Business
![Page 8: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/8.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
The Issue with Social Networks
• “I don’t have enough time”• “I don’t know what my voice should be”• “I worry about negative comments• “I don’t know what to post”• “I’m worried about what people will think”
![Page 9: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/9.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
The Popularity of Social Networks
• Cause• Fear of Missing Out (FoMo)• Need Connection
• Effect• Facebook: Over 1.8B Members• LinkedIn: Over 350M Members• Twitter: Over 645M Active Users• Google+: Over 300M Active Users
![Page 10: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/10.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Why Online Social Networks?
• Interactive• People Respond Well• Builds Trust• Builds Community• Networking!• Viral Activity• Sharing
![Page 11: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/11.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups
![Page 12: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/12.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
How Many Contacts Do You Have That You Cannot See?
• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?
NO MORE JUST ONE TO
ONE!
![Page 14: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/14.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
2014 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1
![Page 15: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/15.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
#1 -Your Professional Profile
• Complete Profile• Step One - Social Selling• Your First Conversation• Be Clear
• What will you for others?• Why & How?• What do you want/need?
![Page 16: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/16.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
![Page 19: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/19.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Share Skills and Manage Endorsements
![Page 20: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/20.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
![Page 21: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/21.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
#2 - Adding ConnectionsYour Social Reach
• Are you on LinkedIn?• Is it ok if we connect?• Step Two – Social Selling
• Get social!
![Page 22: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/22.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number
![Page 23: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/23.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
#3 - Posting – Starting a Conversation
• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?
Step ThreeSocial Selling
![Page 26: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/26.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
#4 - Engage with Connections’ Activity
Step Four – Social SellingYour Networking Event!
![Page 29: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/29.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Set the Hook - Convert
Power Move
![Page 30: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/30.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
#5 - Group Networking
Step Five
Social Selling
![Page 31: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/31.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Assignment• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant• What will you do for others?• What do you want/need?• Add new items!
• Be Social = Social Selling• Have Meaningful Conversations• Provide Value - Be Present!• More?
![Page 33: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/33.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressIncwww.SocialSellingLinkedin.com
![Page 34: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/34.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
www.SocialSellingLinkedin.com
NOW INCLUDES
Social Selling
Black Belt
Certification™
ONLY 11 SPOTS LEFT!
Starts1/22/15
![Page 35: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/35.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Go to Website to find out more!
www.SocialSellingLinkedin.com
![Page 38: Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a3d3db1a28abfe698b47d2/html5/thumbnails/38.jpg)
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Connect WITH us!
TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET