You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - Forward Progress
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Transcript of You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - Forward Progress
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 95,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out! Social Networks
Where Do You Stand Now?
YOU ARE
HERE
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Social Media – Why?
• Reputation• Protection• Visibility• Referrals• New Business
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Social Selling
• Relationship Marketing• Community• Reputation• Social Reach• Referrals• New Business
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
The Issue with Social Networks
• “I don’t have enough time”• “I don’t know what my voice should be”• “I worry about negative comments• “I don’t know what to post”• “I’m worried about what people will think”
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
The Popularity of Social Networks• Cause
• Fear of Missing Out (FoMo)• Need Connection
• Effect• Facebook: Over 1.8B Members• LinkedIn: Over 350M Members• Twitter: Over 645M Active Users• Google+: Over 300M Active Users
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Why Online Social Networks?• Interactive• People Respond Well• Builds Trust• Builds Community• Networking!• Viral Activity• Sharing
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
How Many Contacts Do You Have That You Cannot See?
• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?
NO MORE JUST ONE TO
ONE!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
The LinkedIn Network
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
2015 LinkedIn Stats - Growing• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
• 1 in 3 professionals has a LinkedIn profile
• Average time spent on LinkedIn Daily is 17 minutes
OVER 1,000 to 1
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
#1 -Your Professional Profile
• Complete Profile• Step One - Social Selling• Your First Conversation• Be Clear
• What will you for others?• Why & How?• What do you want/need?
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Express Yourself
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Visual Impact
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out! Share Skills and Manage
Endorsements
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
#2 - Adding ConnectionsYour Social Reach
• Are you on LinkedIn?• Is it ok if we connect?• Step Two – Social Selling
• Get social!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out! #3 - Posting – Starting a
Conversation• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?
Step ThreeSocial Selling
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Value Based Posting
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out! Homepage Interaction
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
#4 - Engage with Connections’ Activity
Step Four – Social SellingYour Networking Event!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Search and Message
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Search and Message
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Set the Hook - Convert
Power Move
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
#5 - Group Networking
Step Five
Social Selling
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Step 5+ - Jobs – Seek and Find!You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Jobs – Seek and Find!You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
Step 5+ - Jobs – Seek and Find!You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Assignment• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant• What will you do for others?• What do you want/need?• Add new items!
• Be Social = Social Selling• Have Meaningful Conversations• Provide Value - Be Present!• More?
You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Q & AQ & A
You’re Either LinkedIn Or You’re Out!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Thank You!Thank You!
ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc
You’re Either LinkedIn Or You’re Out!
Connect WITH us!
TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NETwww.SocialJack.comwww.DeanDeLisle.com