Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
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Transcript of Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
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&
“Social” Retail
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Vicinity Window
Instore
Product
PurchaseAfter Sales
UX
Potential
OOHsocial
mobile
web
socialmobile
mobile
display
mobile
search online
onlineonline
THE CONSUMERDECISION JOURNEY*
*McKinsey Consumer Decision Journey !2
chat
social
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1 Outside the store
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2 The Window Display
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3 The InStore Environment
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4 The “Product” Story
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11/27/13
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80% story - 20% store
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PUMA
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VANQUISH
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!19
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11/27/13
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!21
Sao Paolo
April 2012
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!22
21 hours 29 minutes = real time?
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CONCLUSIONS:!!
•Wifi available!•Social doesn’t stop at sharing!•Human connection!•Metrics and ROI
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