Social Media Fundamentals For Retail Business
16
Presented By russ henneberry Social Media Social Media Fundamentals For Retail Rock Solid
-
Upload
russ-henneberry -
Category
Business
-
view
632 -
download
1
Transcript of Social Media Fundamentals For Retail Business
Presented By russ henneberry
Social Media
Social Media Fundamentals
For Retail
Rock
Solid
How Does Social Media Work?
People discuss, interact with and share content that they find valuable.
Presented By russ henneberry
Go Small, To Make It BigSegment your customer base into bite-sized
pieces
Presented By russ henneberry
New Mommies
How Do I Succeed In Social Media?• Create value for your market• Tie it to a business objective• Measure, Tweak, Repeat
Presented By russ henneberry
3 M’s of Social Media Involvement
Level 1 – Monitoring
Level 2 – Mingling
Level 3 – Manufacturing
Level of Involvement
Eff
ort
/ R
ewar
d
0 1 2 3
Level 1 - Monitoring CommunitiesOnline Action Items:• Set Up Google Alerts for:
– Your Name– Your Brands– Your Addresses
• Use Twitter To Listen– www.search.twitter.com to find
mommy bloggers• Follow the people following the
mommy bloggers. Listen.– Read Mommy Bloggers articles
• Join Mommy Facebook Groups (here)
Off-Line Action:• Give paper/pencil surveys to pregnant
and new mothers.
Presented By russ henneberry
Level 2 – Mingling In Communities
Online Action Items:• Set up an RSS Reader:
– Make regular comments on new mommy blogs
– Make regular comments in new mommy forums (get a link here)
• Participate in discussions on Facebook, Twitter, and LinkedIn about being a new mommy (here)
Off-Line Action:• Hold in-store meet-up groups for new
mothers– Bring in experts to discuss– Let mothers create content for each other
• Encourage customers to leave reviews on Google Maps, Yelp, Yahoo Local, etc
Presented By russ henneberry
Level 3 – Manufacturing Communities
Online Action Items:• Create a “mommy blog” on your main
website or on a separate site– post valuable, relevant content
consistently (3 + times per week)– Topics could be nutrition, weight loss,
caring for a newborn• Start a drip email campaign
– Ask new mothers to sign up to receive additional advice on being a new mom.
• Create a Mommy Facebook Group (here)
Off-Line Action Items:• Video tape in-store meet-ups w/
mommy’s and experts– Post video to the blog and YouTube
• Mothers Appreciation week around Mothers Day – discounts, incentives, etc
Presented By russ henneberry
What You Can Measure?
Hard Measurements• Sales of “new mom”
related products• Traffic to mom related
product/information pages
• Number of Fans on Facebook
• Number of comments on blog
• # Of Attendees at in-store meet-ups
Soft Measurements• Increased brand
awareness• Increased engagement
with your business• Halo effect
– Increased sales on non-mom items
– Increased number of referrals
– Increased website traffic to non-mom related items
Presented By russ henneberry
Click the pic to see the example in all it’s glory. ;)
Blogging Example – Whole Foods
Click the pic to see the example in all it’s glory. ;)
Twitter Example – Home Depot
Presented By russ henneberry
Click the pics to see the example in all it’s glory. ;)
Blogging/ Online Video – Johnson & Johnson
Presented By russ henneberry
Facebook Page – Moms Who Need Wine
Click the pic to see the example in all it’s glory. ;)
Presented By russ henneberry
What Is On The Horizon For Retail?
• Location Based Mobile Applications (here)
• Continued Growth in Importance of Reviews
• Google rankings based on Social Connection
Presented By russ henneberry
