Social Recruiting Strategies Conference presentation — Jan. 28, 2015
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Presented by: Joe Budzienski VP Product Technology, Monster @Gozaik1 Michail Takach Digital Marketing Lead, ManpowerGroup @MichailTakach
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Transcript of Social Recruiting Strategies Conference presentation — Jan. 28, 2015
Presented by:
Joe BudzienskiVP Product Technology, Monster@Gozaik1
Michail TakachDigital Marketing Lead, ManpowerGroup@MichailTakach
» Talent Branding
» Social Sourcing
» Best Practices
» Case Study: ManpowerGroup
» Closing Thoughts
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How to Improve Click-through on Tweets
Case Study
Sourcing with Strategy
ManpowerGroup SocialMichail Takach
Digital Marketing Leader – North America
ManpowerGroup
Introduction
ManpowerGroup
• Global leader in workforce solutions
• Worldwide network in 80 countries
• Deploy 10,000 candidates daily
• Strong and connected brands
• Long-time Monster relationship
– Streamlined recruiter experience
– Partnered with recruiting leadership
to drive technology integration
– “Beyond the board” innovation
Sourcing with Strategy
ManpowerGroup
Organizational
Opportunities
ManpowerGroup
Social recruiting wasn’t social
• Scattershot “strategy”
– Facebook, LinkedIn dominate
– Automation = afterthought
• Recruiting has competition
– Thought leadership
– Industry news
– Marketing campaigns
– Webinars & chats
• How do you recruit in 140
characters or less?
Sourcing with Strategy
ManpowerGroup
Confusing the candidate experience
• TweetMyJobs pilot
• DIY social recruiting
– Brand integrity
– Accessibility
• Separation strategy
• Limited social maturity
– Brand feed +1600% growth vs. job feeds in one year
– Twitter 3rd-lowest referral source (less than 1%)
Sourcing with Strategy
ManpowerGroup
Connecting
Ambition with
Potential
ManpowerGroup
Going “beyond the board”
• Connect people and job
opportunities. Everywhere.
• Q3 beta pilots launched
– TalentBin by Monster
– Monster Twitter Cards
– Monster Social Ads
• Automated solutions,
with minimal recruiter impact,
that leverage talent brand
Sourcing with Strategy
ManpowerGroup
Monster Twitter Cards
• Beyond 140 characters
• Extended reach, engaged audience
• Automated selection
• Branded content
• Visual and colorful
• Searchable hashtags
• Mobile responsive
• Highly measurable
Sourcing with Strategy
ManpowerGroup
Monster Social Ads
• Beyond the standard tweet
• Automated design and delivery
• Grows audience and community
• Targets qualified candidates
• Reaches both passive candidates
and non-followers
• Highly measurable
Sourcing with Strategy
ManpowerGroup
Driving Real Results
ManpowerGroup
Results: Monster Twitter Cards
• +94 Twitter followers
• 52% of Twitter Cards show
active engagement
• 34% of Twitter Cards show
at least one job view
• Twitter #2 referral source
– 17.42 responses/advert
– 11% of Manpower responses
Sourcing with Strategy
ManpowerGroup
Results: Monster Social Ads• 108 completed campaigns
• 330 retweets
• 73 direct responses
Sourcing with Strategy
Job Impressions Views Engagement Applies
Lab technician 6486 56 58 30
Admin assistant 5180 62 64 25
Warehouse clerk 5043 62 64 24
Project manager 3863 55 56 17
Software engineer 2642 50 51 13
ManpowerGroup
Lessons learned
• Twitter has limitless potential
– 14% decrease in cost per candidate
– 41% increase in advert response
– 22,000 more job views per day
– Consistent, quality candidate flow
• Perception is not reality
– “Our people don’t use Twitter.”
– Experis vs. Manpower projections
• Socialize your social program!
Sourcing with Strategy
