Creative Strategies for the Digital Recruiting Age
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HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS Grab the deck at workolo.gy/digital-recruiting
Transcript of Creative Strategies for the Digital Recruiting Age
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
Grab the deck at workolo.gy/digital-recruiting
OURAGENDA
TOPIC 1: LIVE VIDEO
TOPIC 2: GETTING CREATIVE
TOPIC 3: CANDIDATE ENGAGEMENT
TOPIC 4: METRICS AND MEASUREMENT
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
2016 Nielson Social Media Report
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
THE CANDIDATE LANDSCAPE
u Mobile first worldu Resources at their
fingertipsu Candidates expect
experiencesu Creativity wins!
GOING DIGITAL
LIVE VIDEOBENEFITS
Opportunity to engagecandidates in real time
Demonstrates authenticity which builds trust
Humanizes the hiring process
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
2016 Edelman Trust Barometer
FACEBOOKVIDEO
PERISCOPEVIDEO
CHOOSING A PLATFORM
A PICTURE IS WORTHA THOUSAND WORDS
CREATIVITYWINS
EMPOWER THE EMPLOYEE
CREATE A “VIRTUAL”EXPERIENCE
A NOD FROM MARKETING
u Programmatic job postingu Pay per candidate “click”u Uses ads across web to
target job seeker
PROGRAMMATICJOB MARKETING
WHERE TO START
1. Know your audience2. Get an executive sponsor3. Research the marketplace4. Lighthouse your idea5. Focus on metrics
2016 Nielson Social Media Report
YOUR FRIEND, THE EDITORIAL CALENDAR
u Used to organize and plan your content
u Helps focus your efforts
u Allows time for content and graphic creation
u Can be as simple as a Google doc
AUTOMATION IS YOUR FRIEND
STEP 1: Leverage your ATS
STEP 2: Create message templates, like SMS
STEP 3: Use CRM, Gmail or Chrome Extensions
FOCUS ON MOBILE TOENGAGE CANDIDATES
u Non HTML emailsu Customized messagingu SMS
FOCUS ON MOBILE TOENGAGE CANDIDATES
FOCUS ON MOBILE TOENGAGE CANDIDATES
FOCUS ON MOBILE TOENGAGE CANDIDATES
MEASUREMENT & METRICS
u Source of hireu Impressionsu Conversionsu Engagementsu Clicksu Time to fill
GOOGLE ANALYTICS
FINAL THOUGHTS
Digital recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.
YOURTAKEAWAYS
- Prioritize digital talent attraction efforts - Create momentum with small wins- 5 digital strategies for every recruiter- Establish ROI focused on metrics
Jessica Miller-Merrell@jmillermerrell
sources2016 Candidate Experience Report workolo.gy/c-and-e
2016 Edelman Trust Barometerworkolo.gy/ed-trust
How AOL Used Snapchat for Diversity Hiring workol.gy/snapchat-hiring
2016 Nielsen Social Media Report workolo.gy/nielsen-sm!
SPEAKERS
LinkedIn: bit.ly/jmillermerrell
How Gap Uses VR to workolo.gy/vr-hr
Grab the deck at workolo.gy/digital-recruiting
Q&A
? ? ? Grab the deck at workolo.gy/recruit-digital
