Social recruiting presentation for SWHRMA
30
Social Recruiting: Is it right for your business? Lance Haun, Community Director, ERE Media
-
date post
19-Oct-2014 -
Category
Business
-
view
1.371 -
download
1
description
Transcript of Social recruiting presentation for SWHRMA
Social Recruiting: Is it right for your business?
Lance Haun, Community Director, ERE Media
What we’ll coverStrategizing your recruiting process: does social recruiting fit in?
What tools are available if you choose to explore social recruiting?
What are some companies that are using social recruiting tools?
Social Recruiting: What’s your strategy?Social recruiting accentuates your current recruiting process
Not a replacement for strategy
Considerations
Are your employees online?
Are potential employees online?
Do you have an online presence?
Do you want an online presence?
Are you committed to devote time and energy
to developing an effective strategy?
What can social recruiting help achieve?Diversity recruiting goals
Attracting young to middle aged professionals
Certain affinity industries (tech, marketing, media)
What can’t social recruiting help with?Older, near retirement professionals
Many blue collar industries
Getting the widest swath of candidates available
Other considerationsCompany culture
Management expectations
Employee awareness
Tools, tools, tools
How do you reach people on social media?
Big 3: LinkedInProfessional network
Best technique: starting a group
Attracting people: ask employees to share group
Big 3: FacebookPersonal network (very large)
Best technique: Facebook page
Attracting people: Facebook advertising, word of mouth
Big 3: TwitterPersonal network (very large)
Best technique: Twitter account
Attracting people: Following influencers and local people
Learning CommitmentLinkedIn: Learning how to manage, moderate groups; creating interesting content
Facebook: Managing page content and interactions
Twitter: Learning how Twitter works, searching and posting interesting content/jobs
Time commitment30-60 minutes per day
Spend 10-20 minutes on each network
Replying to comments, creating content, reaching out to or attracting new members
Tracking ResultsATS automation (ask your provider)
Ask in application
Ask interviewees
Ask your social network
Companies using social recruiting
MicrosoftExample: LinkedIn groups
What are they doing differently?
Mass segmentation
Affinity groups
Microsoft ResultsHires from sources usually unable to penetrate
Diversity hires (African American game developers, Military veterans)
A positive ROI and cost-per-hire less than average
UPSExample: Facebook page and Twitter account
No social presence before 2009
Target demographic: 18-35 year olds
Committed to one year
UPS Results4,000+ clicks through to jobs
19 hires made
Cost-per-hire approximately $750
Evaluating 2010 results with changes
TakeawaysSocial recruiting must align with overall strategy
Pick your tools carefully
Measure results
You are building momentum
