SOCIAL NETWORKING TO PUBLICISE BOOKS: Presentation by Bev Novak 9th May 2011
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Transcript of SOCIAL NETWORKING TO PUBLICISE BOOKS: Presentation by Bev Novak 9th May 2011
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SOCIAL NETWORKING TO PUBLICISE BOOKS
Presentationby
Bev Novak at
School Library Association of Victoria
Conference
Creative Communication: A conference for library technicians and assistants
May 9th 2011
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HAVE ALWAYS TRIED TO CREATE A BUZZ:
• about literature
• about books
• about reading
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AIMED TO REACH OUT TO SCHOOL COMMUNITY:
• to share
• to promote
• to publicize
• to announce
• to broadcast
• to publish
• to stimulate
• to advertise
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PREVIOUSLY USED:• brochures
• posters
• displays
• Wider Reading lists published on school library webpage
• new books bulletins emailed to students and staff
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TRIED TO INVOLVE:Students
• library monitors• book selection• book talks
Staff• book clubs• new book show & tell
School community• articles in newsletters• book events
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RECENT DISCOVERIES:
Web 2.0
Social Networking
REBIRTH!
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OLD AIMS – NEW WAYS
to share
to p
rom
ote
to publicise
to announceto broadcast
to publish to stimulateto advertise
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SOCIAL NETWORKING:
• dynamic and vibrant
• instant communication
• reach beyond traditional borders
• attracts those with common interest together
• two way communication with audience
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MY STARTING POINTS
Blogging• familiar territory• read and saw many• basis to determine own
Twitter• place to share• quick way to comment• announce new posts• get feedback• publicise blog posts
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BEHIND THE SCENES CONSIDERED:Personal Issues:
• expressing myself• finding my voice• reflecting my passion• reflecting my experience
Audience Issues:• worthwhile• interesting• unique aspects• follow thoughts
Reality:• finding new content• posting regularly• publishing process• making blog appealing• promoting blog
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Aim to excite interest
• book reviews:• rating• theme fiction• suitable
• book industry• eBooks• book shops
• book trivia• book art• book shelves• love of literature stories
• writing competitions• more you read – more you can write
• book promo ideas• sharing ideas that have worked for me
BEVSBOOKBLOG: http://bevsbookblog.wordpress.com/
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TWITTER: SUPPORTING BLOGGING
•place to share•quick way to comment
•get feedback•publicise blog posts•chat with my PLN•see what others are doing
•get ideas for content
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TWITTER: PROMOTION
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TWITTER: YALIT CHATCheck YALitChat website for schedule and times:
http://yalitchat.wordpress.com
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OTHER PLATFORMS CURRENTLY EXPLORING:
Facebook• announcing posts• getting feedback• communicating with
others• joining groups• fan based
GoodReads
Wikis
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IDEAS TO GET STARTED:
• see what others are doing
• follow others
• follow those who follow others
• consider what to do
• find your voice
• have fun and enjoy
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Contact Details:
Email: [email protected]
Twitter: @novanews19
BevsBookBlog: http://bevsbookblog.wordpress.com/
NovaNews: http://novanews19.wordpress.com/