Social Networking for Events Part 3 of 3: Building Engagement
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Transcript of Social Networking for Events Part 3 of 3: Building Engagement
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Social Networking for Events:Building Engagement
Image credit: Eboy FooBar Poster
Peter Hutchins, ASAELindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish
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Today’s Session
1. Introduction + recap of Part I & II
2. Why engagement?
3. Case Study: How ASAE does it
4. Over to you!
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Why engagement?
The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
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Remember this?... From the attendee point of
view
Backchannel(digital note passing)
Image credit: Naixn on Flickr
Curating content(photos, video, blogs)
Image credit: Tom Carmony on Flickr
Remote participation (and anticipation)
Purchased from iStockphoto
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Attendee experience(learning / social)
Content capture(photos, video, blogs)
Now from the show organizer’s point of view
Word of mouth
Image credit: marfis75 on Flickr Image credit: Thomas Hawk on Flickr Visualization from Mentionmap
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All of which help with...
Community building!
Image credit: o palsson on Flickr
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Attendee experience
- connecting attendees, exhibitors, sponsors, show staff
- building buzz and excitement
- ensuring logistics run smoothly
- adding a conversation layer to the educational experience
The better the experience, the likelier they’ll return!
Image credit: marfis75 on Flickr
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Content capture
- photos- videos- blog posts- livestreaming- Twitter conversation
- recordings- speaker promo- sponsor promo
- official blog posts- contests
- photos
OfficialUser-generated
Knowledge management / event archive / promo for next year...
Image credit: Thomas Hawk on Flickr
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Word of Mouth
- Pre-show promotion and marketing- On-site sharing of content to virtual audience- Real-time feedback- Encouraging networking relationships- Enabling the long tail of conversation post-show
The community stays connected to the show!
Visualization from Mentionmap
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Let’s see this in action.
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Social Media Strategy At Its Most Basic
1. Listen – get into the tools and see what your community is saying
2. Engage – interact and participate with the community
3. Influence – mobilize the community
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Why Use Social Media?
• Reach Your Existing Community• Expand/Create New Communities• Enhance/Support Existing Message
Distribution & Efforts• Observe Market Trends• Overall web market share of traffic
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www.asaecenter.org
Engaging - Twitter
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Leveraging Twitter Twitter accounts:
Let visitors subscribe to real time updates via Twitter
Provide fresh site content
Can use account or # to pull in updates
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www.asaecenter.org
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www.asaecenter.org
LinkedIn Group
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www.asaecenter.org
YouTube Channel
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Learning - Video: YouTube
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www.asaecenter.org
Learning - Pictures: Flickr
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Flickr BadgesFlickr accounts:
Engage members & visitors by allowingthem to uploadtheir photos
Provide fresh site content
Help staff captureevents and more
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www.asaecenter.org
The Tangled Web…
Event Micro-Site
YouTube
Flickr
blog
Your Directory
TwitterYour
Org Site
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Let’s answer some questions!
Over to you...
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Lindy [email protected] @lindydreyer on Twitter
Maddie Grant, [email protected] @maddiegrant on Twitter
Peter HutchinsAmerican Society of Association [email protected]@PeterHutchins on Twitter
www.asaecenter.org