Social Networking and Your Library

Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries

Social Networking and Your LibrarySocial Networking and Your Library


Social Networking is…

the act of connecting via social media.

Social Media is…

the technology / the platform / the channel

…used to interact socially and to create content

Social Media is about…

Building Relationships

Building Content

Interacting Online (with Library Users)

Social Media equates with Social Interaction, equates with Conversation

Social media is a dialogue, NOT a monologue

Includes:

Social networks

Blogs

Micro-blogging

Forums

Wikis

Podcasts

Social Bookmarking

Digital Content (audio, video)

Channels:

Facebook

YouTube

Twitter

Flickr

Slideshare

Google+

Platforms:

Wordpress

Netvibes

SurveyMonkey

CMS / Blog software


Network:

Facebook

Linkedin

Ning

Hi5

Google+

Microblog:

Twitter

Tumblr

Discuss:

Meebo (discontinued 16/07/12!)

Digsby

Forums

Skype

MSN

Share:

YouTube

flickr

slideshare

Delicious

Pinterest

Publish:

Wordpress

Blogger

Wiki

Blogs/CMS

Netvibes


• Why do it?Why do it?

• Are there benefits for the Library?Are there benefits for the Library?

• What are the initial considerations?What are the initial considerations?

• What are the Issues / Risks?What are the Issues / Risks?

• Will people use it?Will people use it?

5


Engaging with Social Media

The WHY Question

Why care?

• Numbers using social technology

• Numbers visiting social networks

• The most popular online activity

• Social media users expect organisations to have a presence

“The conversation will take place regardless, better to be part of it”


• 84.2% of Irish Internet Users use Social Networks (Dec’10)

• 77% of all Irish Internet Users use Facebook

• 50% of Irish population over 15 years use Facebook (c.1.75m)

Your organisation’s

website

world wide web

Location

Location

Location!

Where people are at



The WHY Question

Why, what are the benefits?

• Gives the library a wider web presence• Sharing information• Service Promotion / Marketing Opportunities• Cost effective communications / Economical way of engaging• Rapid dissemination of information / efficiencies• Speedy feedback• Attract users• Retain users• Build online communities• Leveraging free technology



*** Secure management support ***

Think…Where are our users?Who are we trying to reach?

Goals?e.g.- Raise awareness- Drive website traffic- Provide multiple means of accessing information- Generate interest and enthusiasm in your service


Planning and Managing Social Media

Do you have a plan?Develop a Social Media Strategy.Identify suitable channels to use.How will we use the different channels?Who will do it?Internet Access / FirewallsSetting up AccountsSM Policy for staffSM policy for library usersPolicy on… - Posting- Moderation- Comments- Updates – how often?Risk management / Social Media Crisis Plan



Social Media Policy for Staff – Why?

Outlines the corporate guidelines in communicating with the publicHelps staff understand what they can and can’t do online (ground rules)Protects the organisation against risks

Policy Tips:-Be specific – detail information never to be postedEducate the employeeUpdate other policies accordinglyDiscuss consequences


Dublin City Council - Social Media Content Policy (public-facing)

We want you to feel comfortable using our social media sites. The conversation should be respectful and contain language that is appropriate for all groups and all ages.

We reserve the right to remove comments that are obscene, indecent; contain threats or personal attacks of any kind; are defamatory, libellous or contain ad hominem attacks; contain offensive terms directed to ethnic or racial groups; or promote or endorse a product or service.

We encourage all users of our social media sites to act respectfully to other users.

Our official social media sites are manned Monday to Friday 9am to 5pm. We will not reply to every individual question or comment, but will usually reply to a theme that emerges based on comments received.

Individual enquiries can be dealt with by emailing … or by ringing telephone number … (8:30am to 6pm Monday to Friday).----------------------------See also Meath Co. Co. Social Media Policy - http://bit.ly/Mz1gDK



Risks

• Potential for data loss or misuse • Risk of service malfunction/interruption• Risk of complete loss of service• Legal Risks

Disadvantages

• Reliance on third parties with whom there may be no contractual agreements• Loss of Control• Forced Ads• Hidden Costs / Free v Premium Services

Cases in Point

• Pageflakes Experience• Delicious change of ownership• YouTube video length limitation• Twitter – rss feed not easily obtained• Wordpress – introduction of adverts• Netvibes – unsuitable for children’s desktop• Slide.com, bloglines, odeo – gone• Meebo shutting down, 11, July 2012• Flickr – annual cost c.€20• Premium services



Legal Risks and Protocols

DefamationPrivacyCopyrightBrand and Image ProtectionData ProtectionEmployment LawVicarious LiabilityEmployees’ Responsibilities

To moderate or not to moderate…?

Dealing with complaints



Implement Prudent (Legal) Risk Management Strategies

- Raising Awareness- Internet / Social Media Usage Policy- Protocols for Posting Online- Terms and Conditions on Website / SM Presence- Expeditious response to take down requests (without prejudice)

“Staff contributing stories to the library blog do so in their capacity as employees of Dublin City Council, and as such do so for business purposes only. Contributing writers must not publish any content that could, potentially or otherwise, impact on the reputation and good name of Dublin City Council. It is every staff member’s duty to use Dublin City Council’s resources responsibly, professionally, ethically, and lawfully.”



Risk Reduction Measures

• Use established services• Risk Assessment and Management Plan• Identify alternatives• Perform Backups• Migration Issues• Monitor web presences regularly



Do not… create without a planDo not… leave page idleDo not… post too muchDo not… post inappropriatelyDo not… ignore comments, criticisms, questionsDo not… get pulled into confrontationsDo not… ignore your other duties

Do… link accounts together

Be courteousBe aware you are representing your organisation


Resource Demands

- Who- Skills- Time Factor- Training- Service / Software Costs - Ancillary Software (e.g. media editing)

What are your capabilities?Do you have someone to administer the SM Plan?Who will update it?


Measuring Success

- Analytics- Measure, Review, Revise

InsightsNo. of ‘Likes’, ‘Followers’, ‘Subscribers’People talking aboutEngaged usersTotal reachRetweets (RT)MentionsNo. of ViewsReferralsDemographics

twittercounter.com


The reach of a Tweet!


Dublin-based Mo has 452 followers


Thank You

Eddie Byrne

Dublin City Public Libraries & Archive

Tel 01 6744831Email: [email protected]

Twitter: @ebyrne41LinkedIn: http://ie.linkedin.com/in/ebyrne41

Slideshare.net: ebyrne41


Next up…

2.Dublin City Public Libraries & Archive – Social Media Presences3.Social Media equates with Social Interaction, equates with Conversation4.Twitter5.Case Study – Image Galleries6.Case Study - Netvibes



Social Media Presences (some of!)

Facebook

Twitter

YouTube

flickr

delicious

slideshare

Netvibes

~

Library Portal

Vimeo

Library Blog

Library Blog

~www.dublincitypubliclibraries.com

Other blog-based sites

Visit:

Facebook: https://www.facebook.com/DublinCityPublicLibrariesTwitter: http://twitter.com/#!/dubcilibSlideshare: http://www.slideshare.net/dubcilib/Vimeo: http://vimeo.com/dubcilibYouTube: http://www.youtube.com/user/dubcilibflickr: http://www.flickr.com/photos/dublincitypubliclibrariesdelicious: http://delicious.com/dublincitypubliclibrariesNetvibes: http://www.netvibes.com/dublincitypubliclibrariesCommunityWalk: http://www.communitywalk.com/DublinCityPublicLibraries

Library Blog: www.dublincitypubliclibraries.comDublin: One City, One Book: http://www.dublinonecityonebook.ie/North Strand Bombing Reminiscences: http://northstrandbombing.wordpress.com/Shelbourne FC Red Reminiscences: http://dublinsportsarchive.wordpress.com/


Next up…

3.Social Media equates with Social Interaction, equates with Conversation4.Twitter5.Case Study – Image Galleries6.Case Study - Netvibes


Social Media equates with Social Interaction, equates with Conversation

Social Media is about…

Building Relationships

Building Content

Interacting Online (with Library Users)

Commenting, Tagging, Sharing

Conversation

Listening

Content Creation

Next up…

4.Twitter5.Case Study – Image Galleries6.Case Study - Netvibes

TwitterTwitter


Twitter

…embedded in other locations.


HootSuite

Monitoring your Social Networks

Retweets

Replies

Favourites

also…also…• Twitter Search (+ Advanced)Twitter Search (+ Advanced)• SeesmicSeesmic• Tweetdeck (install)Tweetdeck (install)• WhathashtagWhathashtag• Monitter (or Twitterfall)Monitter (or Twitterfall)• Bit.ly (account + browser extension)Bit.ly (account + browser extension)


Next up…

5.Case Study – Image Galleries6.Case Study - Netvibes

Case Study - Image GalleriesCase Study - Image Galleries

> 1500 Images

www.dublincitypubliclibraries.com

1,691 followers (05 Jun 2012)

1,157 likes (08 Jun 2012)

Dublin City Public Libraries’ Blog and Image Gallery SiteApril – October 2010

> 191,000 page viewsc.26,000 visits

> 8,300 visits from referral sites, of those:c.1,900 referrals from Facebook (1,400 referrals to Image Galleries)c.1,700 referrals from discussion forums (most to Image Galleries)

c.300 referrals from Twitter (c.80 referrals to Image Galleries)83 referrals from flickr

135 Fb likes

‘Dublin in the Rare Oul’ Times’ Image Gallery

Posted notice on Facebook 17 Oct – within 24 hours,45 referrals to Gallery from Fb. (98 referrals to whole site)

11 Fb shares, 8 Fb likes

Tweeted 18 Oct - within 24 hours,21 referrals to Gallery from Twitter

1 Retweet

Conversation around the Images

Flash in the Pan? Here we are again......brilliant, mind you the Doc should've been arrested by the fashion police for the chequered suit ...great site

Brilliant stuff! Memories :-)

I love it! More of this please!

Quality dcpldigital.

absolutely fantastic site,

A few years before my time but amazing pictures and to put faces on the lads… thank you for this great display.

brilliant, brings back sooo many memories…

Great stuff. Lots of flashbacks in there! Maybe in 35yrs they will do another one on Dublin hurlers. Starting with NHL Final 2011 -:) Up the Dubs.

Classic stuff - thanks for posting.

Thank you for putting these photos on the forum .

been looking as well .number 8 is walden motor company . where i "worked" 1969 to 1980. excellent photos

Another brilliant collection, every one of the pics are enjoyable, keep up the good work.

Terrific collection great addition.

Engagement

…from boards.ie…also dublin.ie

forums… http://bit.ly/Lj1E8k

Slideshow of photographs,

accompanied by oral

reminiscences.

Video created from images and

audio using ProShow Gold.

Video hosted on YouTube, embedded elsewhere.

Dublin City Archives’ North Strand Bombing Reminiscences Oral

History Project.

http://northstrandbombing.wordpress.com/video/

Next up…

6.Case Study - Netvibes

www.netvibes.com/dublincitypubliclibraries

Case Study - NetvibesCase Study - Netvibes

Why?Why?

• To facilitate centralised management of the Internet desktop on all To facilitate centralised management of the Internet desktop on all public access PCs (200+) across 21 locationspublic access PCs (200+) across 21 locations

• To provide a value-added product for our Library Web UsersTo provide a value-added product for our Library Web Users• To provide greatly enhanced access to a range of select resources To provide greatly enhanced access to a range of select resources

• To enable the promotion of library activities and services via the To enable the promotion of library activities and services via the public access Internet PCs public access Internet PCs

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What is a LIBRARY Portal?

• Value-added Extension of the Library's main Website

• Virtual Resource Centre


ConsiderationsConsiderations

• Budget & Resources Budget & Resources • TimelineTimeline• Off-the-Shelf or Bespoke?Off-the-Shelf or Bespoke?• Hosting – Local or Remote? Hosting – Local or Remote? • Ease of Implemention & MaintenanceEase of Implemention & Maintenance• Adaptability, FlexibilityAdaptability, Flexibility• Performance – Stability, SpeedPerformance – Stability, Speed• PromotionPromotion60


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Strengths of These Platforms

• Web based: there is no software to download

• Can be accessed from any computer anywhere

• Access to whole host of developed modules (widgets)

• Anything with an RSS feed can be added

• Can share content

• Can be made public

• Customisable. multiple tab capability

• Minimal technical knowledge required


Dublin City Public Libraries

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Webpage widget

Link widget

UWA widget (html)

Weather widget

Stick your notes widget

UWA widget (html)

Risks?Risks?• Platform Failure (Interruptions to Service)Platform Failure (Interruptions to Service)• Platform Failure (Loss of Service)Platform Failure (Loss of Service)• Widget Failure (Malfunction)Widget Failure (Malfunction)• Failure of Associated Services (delicious, Twitter)Failure of Associated Services (delicious, Twitter)• Reliance on third parties with whom there are no Reliance on third parties with whom there are no contractual agreementscontractual agreements ( (Risk Assessment for Use of Third Party Web 2.0 Services: A UKOLN Risk Assessment for Use of Third Party Web 2.0 Services: A UKOLN

Briefing Document, QA Focus, Nov 2007.Briefing Document, QA Focus, Nov 2007.))

Risk ManagementRisk Management• Risk Management Strategy in PlaceRisk Management Strategy in Place• RSS BackupRSS Backup• Netvibes SupportNetvibes Support• Alternative Solution Ready to GoAlternative Solution Ready to Go63


Case Study - Netvibes

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Visits: 1607

From Library Internet PCs: 1115

From Outside Library: 492 (Outside Ireland – 441)

475

87.8%

123

56.9%

144

56.9%

155

50.3%

124

54.8%

213

64.3%

373

70.5%Library =

+ + + + + +1732 =

572 – Outside Library406 – Outside Ireland


Jan – Mar 2010


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Visits: 1607

From Library Internet PCs: 1115


475

87.8%

123

56.9%

144

56.9%

155

50.3%

124

54.8%

213

64.3%

373

70.5%Library =

+ + + + + +1732 =

572 – Outside Library406 – Outside Ireland


Jan – Mar 2010


Referrals from Netvibes Page To:Referrals from Netvibes Page To:

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Online Catalogue: 291

Ranking: No.3 of 52 sources

(no.2 – Borrowbooks.ie: 2426; no.4 Wikipedia: 89; no.5 Twitter 69)

dublincity.ie: 354

Ranking: No.27 of 2280 sources

(Libraries’ Pages – c.266)

(Jan - Mar 2010)

Usage


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• once every other day

• twice or three times

Acknowledgement: Giada Gelli

Case Study - Netvibes

Bringing the user closer to the library.Bringing the user closer to the library.

To what extent do you think Web 2.0 tools, e.g. blogs, Netvibes, Facebook, Twitter, Flickr, are helping you get more involved in

your library?

29.3%

10.3%

24.1%

15.5%

20.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

To a greatextent

To someextent

To a littleextent

Not at all No opinion

Giada Gelli, LAI/CILIP Conference April 2010

Dublin City Public Libraries

www.netvibes.com/dublincitypubliclibraries69

Support

Netvibes - a Success?Netvibes - a Success?

• Zero Financial Outlay in terms of Product Purchase / Zero Financial Outlay in terms of Product Purchase / MaintenanceMaintenance• Cost Measured in Terms of Staff Time OnlyCost Measured in Terms of Staff Time Only• Less Intervention Required by IT SupportLess Intervention Required by IT Support• Easy to Implement and MaintainEasy to Implement and Maintain• Product Fulfills Requirements (the Why?)Product Fulfills Requirements (the Why?)• Solution proving largely stable and flexibleSolution proving largely stable and flexible• Strategies in place in the event of interruptions/ failuresStrategies in place in the event of interruptions/ failures• People ARE Using It!People ARE Using It!70


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http://www.netvibes.com/discoverycollegelibrary

Other libraries making use of Netvibes…


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Libraries of the University of Groningen http://www.netvibes.com/ruglibraries#Bibliotheekzake

n


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The Central Medical Library, University Medical Center Groningenhttp://www.netvibes.com/cmb



Thank You

Eddie Byrne


Tel 01 6744831Email: [email protected]

Twitter: @ebyrne41LinkedIn: http://ie.linkedin.com/in/ebyrne41

Slideshare.net: ebyrne41


Social Networking and Your Library

Technology

Transcript of Social Networking and Your Library