Social Network MarketingIntegrating Real Life with Online

Part 11

Presented by Kristin Slice, MAMaricopa Small Business

Development Center

Me: Kristin Slice, MABusiness Analyst,

SBDCCertified Social Media

StrategistEntrepreneur

You:? and

One thing you learned last session.

ObjectivesEnsure every participate has the basic building blocks of an effective social media strategy.

As a business owner you understand the basic structures of a social media platform well enough to log-on and start learning.

As a business owner you know enough about best practices to ensure ROI.

Road MapHomework Review

Strategy Recap

Overview of basic structures of all social media platforms.

Marketing Tools Review:- Email Marketing- Facebook - Twitter- LinkedIn (Your Sales Tool) - Pinterest - Instagram

• Did you create any profiles? • Did you follow any businesses? • What did you notice?

Homework

• What is your goal?• How does your target audience use

social media, when purchasing your product or service?

• What resources do you have available?

• What VALUE do you offer?

Strategy Recap

Elements of a good social media strategy:- Building Relationship- Time- Engagement - Value

Strategy Recap

Discussion: What is your strategy?

Who are you going to connect to?What content will you post?

What are your goals?

Strategy Recap

Discussion: What is your strategy?

Who are you going to connect to?What content will you post?

What are your goals?

Strategy Recap

• Profile • Homepage • Post

Overview of basic structures.

Marketing Tools Review

Email91 % of people check their email daily.

Email has 3x high conversion rate than social media

-Ron Cates, 2017

EmailBest Practices:

Professional Looking 3 Pictures or Less, 20 Lines of Text

Targeted Good Subject Lines

Integrated with marketing / social media.

TwitterWhat: Social Conversation

Post: Links to news, blogs, photos and videos.

Frequ.: At least 5 x Day

Benefit: Fastest way to reach your audience.

FacebookWhat: Largest Site

Post: Text, Links to blogs, photos and videos.

Frequ.: 1 x 2 a day.

Benefit: Largest platform, ads

LinkedInWhat: B2B Focus

Post: Text, Links to blogs, photos and videos.

Frequ.: 1 x 2 a week

Benefit: Sales search

Pinterest / Instagram

What: Building Brand

Post: Photos / Links to blogs

Frequ.: 1 x 2 a week

Benefit: SEO and Brand Outreach

Remember, its not the tool…

Next Steps

Implement Your Strategy!

Connect with a Counselor for Support

Make Money

Next Steps

Implement, Monitor, Repeat

Measure ROI Engagement

Website Analytics (Increased Traffic)Financials: Return Clients and

Referrals