How to integrate Social Media into The Marketing Mix
Transcript of How to integrate Social Media into The Marketing Mix
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Practical guide to localising your brand
@Olgandrienko #BrightonSEO
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Social proof: Embedded Twitter feed. Site: culturedcode.com
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Social proof: Friends that already liked the page on Facebook
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Amplify content sharing: Use Highlighter & Click2tweet
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Boost sales with Facebook Shop section on pages. Company: Dressific
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Answer clients’ questions on social via SproutSocialCompany: SEMrush
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Answer FAQ with the Facebook messenger botsCompany: Don’t Panic Events for SAScon
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Customer support on Facebook – your time to shineCompany: Skyscanner
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Customer support on Twitter (Russian) Company: Rutaxi
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Proactive Hilton support – discovering Qs on relevant marketsCompany: Hilton hotels
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Encourage your audience to spread the word for you!
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How to win social media exposure at the event: Designs with quotes
1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there
2. Create a design (in Canva.com, Snappa.io or other)
3. Share on social media and tag all speakers in the post + the conference
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Turn your SlideShare decks into a lead generating tool
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Oreo Daily Twist Durex #CondomEmoji
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