Social Network Analysis

Go back to the 1900s

You are the CEO of XYZ Company and have just hired a new employee?

Who is Bob?

What does he like to do?

2000’s

How would you do it today?

Social Networks

Analysis

What is it?

• Set of mathematical, graphical, and theoretical tools for modeling networks and the structures there in

• A lens for understanding the social world in a relational way

Social Network Analysis

Clichés

• “It’s not what you know; it’s who you know”

• “Business is built on relationships”

• “We’re living in a networked world”

Figures Facebook: • more than 800 million active users• Average 130 friends • 900 million objects of interaction • More than 70 languages Twitter: • 1 billion tweets per week• Average number of new accounts per day:

460,000Youtube: • 48 hours of video are uploaded every minute • Over 3 billion videos are viewed a day

What does this mean?