Social Mobile Local and Email Marketing
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Social, Mobile and Local: Why They Matter for Email Marketers @Silverpop @LorenMcDonald
description
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.Areas covered include:- Social registrations - Opt-in forms on Facebook pages- Share to social- Incorporating personality and "humanized" content to increaes engagement- Designing emails for mobile devices- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
Transcript of Social Mobile Local and Email Marketing
Social, Mobile and Local: Why They Matter for Email Marketers
@Silverpop @LorenMcDonald
Digital Marketing Channel Explosion
Your Web site may no longer be the center of your universe Pre-Copernicus (1543)
25M
800M 250+M
Not a fad…but a way of life
75M
Q4 2010
Smartphone Sales Pass PC Sales
100+ Million Tablets Expected to Sell in 2012
25 billion downloaded by 2015
Juniper Research
Mobile Apps are Exploding
Mobile & Social are Converging
Foursquare Adding 1 Million Users a Month
Now 20MM
Over 3 million check-ins per day 500,000 using the Merchant Platform
Facebook also has 350MM
Mobile users
We call this “mocial”
mobile + social + local + email
Mocial
Social
Mobile Local
Facebook Request for Permission
Social Login – The new opt-in form
66% of people prefer social sign up
Name
Location
Birth Date
Gender
Friends/Contacts
Profile Photo
Interests
Source Janrain
Social Profile Data by Network
• Holiday card: Sent 12/24/10 • Facebook album: 150+ photos
added
“Doughboy” + Valentine = Shareworthy
Sharing Done Right – What’s Your Ice Cream?
[get pur-suh-nl]
1. Marketing content that speaks with a “human” voice.
2. Targeted, personally relevant messaging based on consumer preferences, demographics and behavior.
3. Dude, lose the corporate speak.
• Service tone
• Human
• 50% conversion
How-to video
Let Customers Do the Selling
1/3 Increase in Orders and Sales
Social
Mobile Local
Going Mobile / Screensize-apalooza
Where is Your Email Being Read?
So Context Means…
Scannable
Singular calls to action
Larger fonts
Single columns
Bullet-proof / large CTA buttons
Design for touch …
Old mouse New mouse
The New Design Challenge
Source: StyleCampaign.com, Litmus
Do Your Email’s Have the Touch?
Know Your Audience
Source: Unica Corporation/Pivotal Veracity
Mobile 64% higher
CTR
Regular
A/B test sent to frequent
mobile openers
SMS to Email Opt-in
Tablet/Kiosk Opt-in Collection
QR Codes to Email Opt-in
• Printed collateral • Tradeshow booth • Signage • TV
25+% of Apps Used Only Once
Apps: FB Connect & Email Opt-in
Social
Mobile Local
Gamification
Why should marketers care?
Loyalty
Check-in Marketing Opportunities
Local Offers Sweepstakes Twitter
Messaging
Email Marketing
Opt-Ins Increase Email Signups
Sweepstakes & Scavenger Hunts
Run sweepstakes and scavenger hunts based on when someone checks in to a location with Foursquare or Facebook
Sweepstakes Sign-Up
Email Confirmation
Participants Check-In
Don’t be afraid to jump in
About Silverpop
Contact
Loren McDonald Twitter: @LorenMcDonald [email protected] Google+: Loren McDonald
Twitter: @Silverpop www.slideshare.net/silverpop
www.silverpop.com
