Social Media/Digital Template Resources for CAAs...Laura Vanden Bosch of Strategic America, and...
Transcript of Social Media/Digital Template Resources for CAAs...Laura Vanden Bosch of Strategic America, and...
Social Media/DigitalTemplate Resources for CAAs
with Anna VanWaardhuizen and Laura Vanden Boschof Strategic America,
and Johnny Eudaly, NCAP
March 31, 20212:00pm ET/1:00pm CT/12:00pm MT/11:00am PT
The Promise of Community Action
Community Action changes people’s lives, embodies the spirit of hope, improves communities, and makes America a better place to live. We care about the entire community and we are dedicated to helping people help themselves and each other.
Strategic America Team
Anna VanWaardhuizen Laura Vanden Bosch
Goals
• Inspire and educate others
• Build and share a bank of success stories
• Provide tools for storytelling across multiple media channels
• Earn national, regional and/or local media coverage
Scope of Work
• Creative template development for each feature story
• Social media
• One-pager for web/print
• Content creation• 12 feature stories for
templates
• Media relations • Three news releases and
targeted pitching
Goals & Scope of Work
• Complete• Meal distribution
• Food distribution
• Small business support
• Vaccination efforts
• To be completed• Water and utilities
• Moving equity forward
• Childcare
• Technology adaptations
• Rental assistance
• Three additional topics
Communication Categories
Story Template
Story Template
How to Save Your Story
Social Media Templates
Social Media Templates
How to Save Your Images
Email Template
• Oswald Font• Agencies will need to
download if they don’t have it already.
• The font is free to download and will be shared in the same location as the templates as a .ttf file.
• This is the brand font for NCAP.
• Grant Disclaimer• This work was funded
by a grant from U.S. Department of Health and Human Services, Administration for Children and Families, Office of Community Services.
• On all items related to this communication campaign, a disclaimer must be included.
Two Important Notes
Thank you! Questions?
Johnny Eudaly, Communications & Branding Associate, NCAP
How to Access the Resources• All materials can be found on our
landing page
How to Access the Resources• Anchors to easily navigate the page
What’s on the Landing Page?
• How-to guidance
▪ This webinar and presentation slides
• Food distribution templates
• Meal distribution templates
• Small business templates
• Vaccination graphics
• One-pager
• One-pager
• Social media ready graphics
• One-pager
• Social media ready graphics
• Customizable social media graphics
• One-pager
• Social media ready graphics
• Customizable social media graphics
• E-mail templates
Vaccination Graphics• Both English and Spanish versions of the
graphic
• Each version is available in .PNG and .EPS
• .EPS files can scale to high resolution — best for printing
Vaccination Graphics
My Contact Information• If you have questions, e-mail me at
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For more information or questions contact the HCCT CARES Project Team:
Aaron E. Wicks, PhD, CCAP, NCRT, VP Organizational Capacity Building, [email protected]
Lana Shope, CCAP, Project Director, HCCT CARES T/TA,
Ashley Frevert, Senior Associate, HCCT CARES T/TA,
Partnership website: www.communityactionpartnership.comThis presentation was created by the National Association of Community Action Agencies – Community Action Partnership, in the performance of the U.S. Department of Health and
Human Services, Administration for Children and Families, Office of Community Services Grant Number, 90ET0469-01-01 . Any opinion, findings, and conclusions, or recommendations
expressed in this material are those of the author(s) and do not necessarily reflect the views of the U.S. Department of Health and Human Services, Administration for Children and Families.
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