Working Together

National Conference

Social media workshop

David Pearce, Direct Marketing and Digital Manager

Daniel Melbye, Online Manager

Quick reminder – everything from today will be on the one link

http://bit.ly/MDCNC

What is social media?

It’s not about technology

It’s not about jargon

Red card that jargon

Not technology!

Not jargon!

What is it about?

It's about

Real peopleSharingTelling stories

It's about everything…

...social media is a revolution

I know this is true, because You Tube told me, see

http://youtu.be/3SuNx0UrnEo

Need more proof?• Social media has overtaken pornography as the number 1 activity on the web

• Facebook has 30 million UK users - that's nearly half of everyone! (March 2011)

• 50 million tweets a day! (Feb 2010)

• 20% of tweets – or roughly 83 messages per second – contain a reference to a product or brand

And it’s not just the kids

It’s for grown ups!

What we using now

In the (near) future? You decide

Red card anyone?

How we are using social

•Reaching new supporters, just be being there

•Talking with supporters, sharing news, knowledge and updates

•Telling stories to the world – ‘digital storytelling’

Examples A few highlights pretty much selected at random from the big three

FacebookThis month we had our most commented on story ever

7462 ‘impressions’

29 comments

50 ‘likes’

FacebookResearch news is also very popular

Facebook is great for supporting volunteers & fundraisers

Campaigning tweets - DLA

Campaigning tweets – news media

Campaigning tweets - politicians

Our 1st You Tube campaign• Promoted on Facebook, twitter, by email and on our website.

• A campaign to secure a patient registry, worth $50,000, to help children across the globe living with congenital myasthenic syndrome

• Did you see it?

Would you like to see it?

How are other people using social media

Now a really great example how different social media can work together for one goal – to get running water in a village in Africa

A confession!The last four slides were stolen from AJ Leon. Thanks AJ!

What next?

What ideas do you have?

What do you want to see?

THE END

Thank you (Did I mention we do fundraising?)