Social Media Workshop Kildare Creative Wendy Kavanagh Oct2013
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Kildare Artisan Network Social Media Workshop
Using Facebook & Twitter to build awareness & publicity
for the launch of Kildare creative
Irishbizparty @irishbizparty (follows you)
Helping Irish businesses prosper with #irishbizparty every wed night 9-11pm
meet the people behind the businesses!
Wexford · irishbizparty.org
Your Twitter Profile
Link to your website
The Language of Twitter
“addiebeads @Addiebeads
These are handmade beads and i used antiqued chain
#bracelet fits all sizes. €25. beads are limited #irishbizparty
pic.twitter.com/TUsrVBQvmw”
Your “Shop Window” Use the background to display your products
The Language of Twitter Join the conversation!
Ballyshonog NZ @BallyshonogFarm Hi #AgriChatWorld..just tuning in I'm Colin.. an Irish dairy farmer currently living the dream in Hawkes Bay milking 600 cows ..great chat!
Avoid # tag overload
The Language of Twitter Conversation # tags
(use the search box)
#smecommunity #irishbizparty #kildarecreative #klck #ff
Use Location # tags
#Naas
#Kildare
#Ireland
The Language of Twitter
The Language of Twitter
The multiplier effect of RT’s
Colin Jephson @ardkeengrocer has 2,389 followers This tweet was retweeted 19 times Total possible reach 38,889
The Language of Twitter
@ replies @ aka
“Twitter Handle” Some people have multiple handles & others share handles e.g. Cliona tweets as: @PurityBelle & @Kildarecreative
The Language of Twitter Accounts to interact with
Journalists (local & national) TV & Radio shows/presenters
Influencers “If there is any endeavour whose seeds are bearing fruit, that endeavour
is surely influencer marketing. Harnessing the power of word-of-mouth and the trust that consumers have in their peers, colleagues, thought leaders and local-celebrities can translate to immense marketing power.” www.huffingtonpost.com
The Language of Twitter
@ Connect conversations where you/your business have been mentioned
The more you interact with and acknowledge mentions the more you/your business will be noticed!
The Language of Twitter
Security and email alert settings
Facebook Pages for Business Pages are managed from your
personal profile
Your Shop Window
Facebook Pages for Business
Edit your page on Admin Panel
Facebook Pages for Business
Share news, events or offers on other pages
Link your Facebook Page account to Twitter Don't forget to check “mentions” on Twitter & respond to same
Facebook Pages for Business Add Links to your Blog posts on
your Page
Write a blog post about Kildare Creative Launch & post it on Facebook and Twitter
Remember to add a link to www.kildarecreative.com in your blog post.
Facebook Pages for Business Photos paint a thousand words!
Comment or ask a question
Respond to comments
Facebook Pages for Business Use the same avatar (profile picture)on
your business accounts
Facebook Twitter
Facebook Pages for Business
Spread the word
Invite your friends to like the new Kildare Creative Page
Facebook Pages for Business
#kildarecreative Launch date Members Website Products Post pictures #kildarecreative
Start conversations about
Facebook Pages for Business
Best time to post?
Morning 7.00 – 11.00 Afternoon 14.00 – 17.00 Evening 21.00- 23.00
“One (survey) told me Monday was the worst day as not as many users were online, the other (survey) told me Monday was the best day to post as posts on Mondays got the best interaction. I guess this contradiction proves that there is no right answer to this question.” Amanda Webb www.spiderworking.com
Facebook Pages for Business
The power of numbers
Keep an eye in Kildare Creative Facebook & Twitter accounts every day.
Interact, comment and most importantly SHARE SHARE SHARE