Pod1 overview oct2013

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Transcript of Pod1 overview oct2013

  • 1. We create next-generation global flagship stores that engage and excitecustomers; differentiate brands from their competition; and ultimately deliverreal commercial results

2. WHY CHOOSE POD1? E-COMMERCE SPECIALISTS SINCE 2001 150 PEOPLE IN LONDON & NEW YORK BOUTIQUE AGENCY + FULL SERVICE 12 YEARS COLLABORATING WITH INTERNATIONAL PARTNERS & TEAMS EXPERTS AT BLENDING BRAND & COMMERCE UNDERSTAND THE PREMIUM CUSTOMER A GLOBAL PORTFOLIO OF LEADING BRANDS 3. STRATEGYUXCONTENTDetermining an integrated solution based on your business objectivesEvaluating your users and implementing features they will actually useIncorporating your brands most effective visual and textual elementsCREATIVEPHOTOGRAPHYTECHNOLOGYDesigning engaging and optimized shopping experiencesCapturing your brand essence with complete photographic servicesBuilding intuitive, useful and accessible ecommerce solutionsADVERTISINGSOCIALSEMDriving online consumers to your brandHelping you engage with your audience onlineIncreasing your search engine visibility and traffic 4. OUR APPROCH USER-CENTEREDDESIGN 5. YOUR CUSTOMER 6. 123PUT THE USER FIRST Structure, Plan, Research, Streamline, Test with Real Users, ImproveMAKE IT SIMPLE, KEEP IT OBVIOUS Consistent, Logical, Clear, Concise, Straight-forward. Ask: So What? Why Do I Care? What Do You Want Me To Do? How Do I Do it?IMPROVE BUSINESS PERFORMANCE Increase Conversion, Reduce Drop-off, More Effective Up-Selling, Increased Return Visits More Profits 7. S O FA R I N 2 0 1 3 DELIVERINGWORLD-CLASSWORK 8. D E M O N S T R AT I N G O U R EXPERIENCE DESIGN&BUILDCASESTUDIES 9. TA G H E U E R FIRSTGENERATIONECOMMERCE&SITEDESIGN 10. ERNO LASZLO MODERNIZING A LUXURY SKINCAREBRAND. 11. B E A U T Y. C O M RE-DESIGNING A MULTI -BRANDUSERINTERFACE 12. S A LVAT O R E F E R R A G A M O A LUXURIOUSONLINE -ONLYTRUNKSHOW 13. DVF WEBSITEREDESIGN&FALL CAMPAIGN 14. N E T- A - P O RT E R GLOBAL ADVERTISING STRATEGIES AND CREATIVE SOLUTIONS 15. THANK YOU QUESTIONS ANDDISCUSSION