Social media what's in it for b2 b marketing
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Social Media What’s in it for B2B Marketeers www.spotONvision.com Presented by: Shimon Ben Ayoun & Ingrid Archer 1
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Social media what's in it for b2 b marketing
Transcript of Social media what's in it for b2 b marketing
Social MediaWhat’s in it for
B2B Marketeers
www.spotONvision.com
Presented by:Shimon Ben Ayoun
&Ingrid Archer
1
Windows XP
Typewriter
Sieu thi dien may Viet Long - www.vietlongplaza.com.vn
What is Social Media
“It’s media (content that is published) with a social component (anyone can add to it).”
Like a business cocktail reception, but without constraints of time & space
Social Media Marketing is the practice of using these media to
improve marketing effectiveness.
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Types of Social Media
Share Publish
Network
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Social Media - Publish
Everyone can publish anything for everyone
• Blogs• Online Videos• Micro Blogs• Wikis• Internet Forums• Podcasts• Pictures• Presentations
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Social Media - Share
• Social Network Aggregation• Social Bookmarking• Social News• Opinion Sites• Public generated news
Everyone can promote anything to everyone
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Social Media - Network
• Personal
• Professional
• Hybrid
• Music
• Gaming
Everyone can connect with everyone from anywhere
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Do you know that in the Netherlands:
- 68% of internet users read blogs, review sites, etc.
- 62% of internet users has at least one social network profile
- 46% of internet users share photos online
- 38% of internet users share video content online
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Increasing Spend on Social Media Marketing
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What’s driving social media & why is it growing so fast?
Emotional need/desire to be heard
Desire to connect with one another
Need to create and make change
Evangelize for the things and people we love
Quest for authenticity
Ease of Use / Low Barriers to Entry
Better, Faster, Cheaper
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Why is Social Media so Important
Social Media helps with SEO (traffic, links, Tagging and bookmarking)
Social Media is permission centric
The conversation has already started
Build relationship and trust with your customers (and prospects)
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People Say That Everything is Changing...
Marketing
Brands
People
Behavior
Technology
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People use more Social Media but are they using it more for Business?
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post them
Post ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wiki
Use RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites online
Maintain profile on a social networking siteVisit social networking sites
Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviews
None of the above
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The Effect of Social Media
The old marketing model
Brands+ Press + Industry
BuyerBuyer BuyerBuyerBuyer
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The Effect of Social Media
The new marketing model
Brands+ Press + Industry
Buyer Buyer
Buyer
Buyer
Buyer Buyer
Buyer
BuyerBuyer Buyer Buyer
Buyer
Buyer
Buyer Buyer
Buyer
BuyerBuyer
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The B2B potential of Social Media
A Low cost, easy, fast and extremely effective way to:
Conduct Research
Improve Customer Service
Raise your brand awareness
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Four Things you should consider
1. Dip your toe in the water
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2. Build list of sites, blogs, channels which are relevant to your business
Four Things you should consider
Where are my customers hanging out
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A Word (140 Characters) about Twitter
Hottest social medium right now
Doubling each month
Potentially a great B2B marketing tool
Potentially an enormous waste of time
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A Great Research Tool
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A Great Customer Service Tool
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A Great Waste of Time?
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Four Things you should consider
3. Revisit Brand - is it well defined? is it accurate? is it consistent
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Four Things you should consider
4. Who should speak for your brand
CEO
Marketing/PR
Sales
Support
Create a new role?
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Summary
Technology evolves fast but the fundamentals of B2B marketing remain the same
Brand is more important than ever
Go ahead and experiment
It is all about people, so harness the power of your people
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To know more, please visit:
www.spotonvision.comor
Just contact us @:Shimon Ben AyouneMail: [email protected]: http://www.linkedin.com/in/shimonbenayounTwitter: @shimonbenayoun
Ingrid ArchereMail: [email protected]: http://www.linkedin.com/in/ingridarcherTwitter: @ingridarcher
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