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Mobile marketing

what’s different?

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summary

• market figures• mobile marketing survey results• technologies & cases• ChaCha (USA)• the future• tips & tricks

market figures

10.503.250 residents

11.550.530 mobile subscriptions

sources: The Netsize Guide 2010, MEC, ISPA, Apple, Morgan Stanley

= 109.97% mobile penetration rate

3.151.537 active internet connections

250.000 applications in the Apple App Store

1.402.504 Belgians surf several times per weekwith their mobile

mobile internet penetration will be higher than desktop penetration in 2013

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mobile marketing survey results

Netsize Mobile Marketing Survey 2009•221 respondents from four regions•68% of the respondents from Europe

respondents•33% from B2B•22% focused on B2C•39% served a mix of the two sectors

sectors•marketing services: 25%•entertainment, media and publishing: 11%•ICT: 23%•financial services: 10%

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relevancy rules

others

integration with existing CRM systems

economic situation driving look for alternative media

easy to use tools

success cases

speed of implementation of mobile campaigns

conversion ratios

cost of reach

objective measurements

integration with mobile and online media

precise targetting

7%

18%

19%

24%

25%

27%

27%

35%

39%

41%

52%

drivers

copyright: 2009 Netsize

results

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messaging leads the pack

copyright: 2009 Netsize

other

MMS

Bluetooth campaigns

keywords ads and links with mobile search

coupons, barcodes, QR codes

branded mobile content

branded mobile applications

banner ads

mobile website

SMS text messaging (inbound & outbound)

9%

22%

14%

17%

31%

29%

35%

26%

51%

52%

10%

11%

12%

15%

20%

21%

23%

25%

42%

57%

planned used

tactics

n= 169

results

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keep the customer

copyright: 2009 Netsize

don't use it yet

mobile commerce

transactional communications

retention/loyalty

acquisition

6%

37%

37%

64%

65%

17%

25%

27%

43%

56%

used or using plannedn= 170

objectives

results

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Red Cross

objective• recruitment of blood donors• keep database of donors up to date

mechanism• SMS zip code to 8128• link is made between zip code and blood center• notify donors when blood is missing

SMS

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Kai Mook

objective• viral and low cost campaign for Zoo Antwerpen about the birth of Baby Elephant Kai-Mook•notify people about the birth of the elephant

mechanism• subscription to the service on the website• subscribers received an SMS when the birth of the baby elephant started

SMS

De bevalling van mama-olifant Phyo Phyo is begonnen! Volg het LIVE op www.baby-olifant.be. Groeten, ZOO Antwerpen

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Nikevoice

objective• viral campaign for Nike football training academy

mechanism•invite a friend via SMS or the internet• friend receives a call and hears a message recorded by Steven Defour

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Flair Loveapps

homepage clickablesplashpage

choose your version

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Flair Loveapps

spin the weel wheel is spinning share the task on Facebook/play again

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H&Mapps

catalogue share it find the nearest H&M

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ChaChacase

what is ChaCha?ChaCha provides a revolutionary, free "ask-a-smart-friend" answers multi platform service where users can ask questions 24/7 to real people known as "Guides".

what is ChaCha mobile?ChaCha mobile is a highly effective, targeted and proven way to reach an audience on-the-go

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ChaChacase

how does it work?

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the futurewhat’s next?

Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.

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tips & trickstip!

make it relevant for your customerHERENOW

create a clear ‘what’s in it for me’ for your customer

define your objective•do you want to... • sell stuff?• entertain people?• create traffic to your other channels?• create extra ‘touch moments’ with your consumers?

don’t forget to ask permission, opt-in must be done by SMS

what makes your message/offer/ campaign ‘mobile’ in order to create a better/different user experience compared to your other channels?

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the end

Thank you for your attention!

bart@ringring.be0478/34 56 90

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