Social Media - What a Small Business Needs to Know in 2012
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Leveraging Social Media: Make it part of your sales cycle
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Transcript of Social Media - What a Small Business Needs to Know in 2012
Leveraging Social Media: Make it part of your sales cycle
What makes a great brand?
• Compelling idea• Core purpose and
supporting values• Central organizational
principle (is this on-brand?)
• Ability to stay relevant
Brand = quality, vision and consistency.
What is a brand?
• A brand is the gut feeling you have when you think about a product or service. It’s not the product itself.
Why Social Media? Why now?
• Help your target market find you• Control what they do find• Virtual handshakes
– Reconnect – Meet new contacts– Stay top of mind
• Acknowledge customers• Set it and (sometimes) forget it
The Social Media Sales Cycle
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The business meeting
The reunion/night out
The cocktail party
The three big social networks:
Blogs
SEO
Mobile
The three big drivers:
How do search engines work?
Top sites in the US
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon.com
6. Wikipedia
7. eBay
8. Twitter
9. LinkedIn
10.Craigslist.org
11. Blogspot
12. Windows Live
13. MSN
14. Go
15. Bing
16. Pinterest
17. PayPal
18. AOL
19. CNN Interactive
20. ESPN
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Google Places= New Yellow Pages
Google Places= New Yellow Pages
LinkedIn: Your online portfolio
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Spontaneous networking
Intentional networking
LinkedIn company pages
The Social Media Sales Cycle
Blogs: The Backbone of Social Media
Blogs are social media fodder
Blogs = Virtual Home Base option
Target market
YouVirtual Home Base
Virtual Home Base
Blogs are SEO friendly
• Search engines love:– new content– websites with lots of pages– keywords in URLs/titles/links– back links
Keyword Success
Image success
Facebook Pages: Give them something to talk about
Facebook … really?• 800 million people• Easier than blogging• Visual• Free• SEO
Twitter: The 24/7/365 Cocktail Party
Why Twitter?
• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM
Automate & Generate
Referral generation
• Broaden your reach• Stay top of mind• Online referrals are easy• High tech high touch
DKD
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