SOCIAL MEDIA WEBINAR

Notes from the Webinar by Paul Wall Bank - 4th August 2011 via

Webcentral attended by Social Media Specialist Sweta as requested by

Marianna Barbara. Thanks Marianna for your encouragement and

support.

SOCIAL MEDIA MARKETING TOOLS

Google +

Facebook +

LinkedIn +

True Local +

Twitter +

Blogs = A Powerful

Network Marketing

Strategy

GUIDELINES

The major goal of using Social Media Strategy is not

merely to increase the number of Likes.

A large Fan Community is only really important if the

company is a brand name and needs to endorse its

popularity through the Likes.

A small but relevant and close knitted, active, and

meaningful community (who can spread the awareness) is

the key to Social Media Strategies and promotions.

SERVICES/PRODUCTS

Starting with GOOGLE

Its Google long term plan to combine Google Places

and Google Plus with Google Search Engine.

First, one needs to set up a Google Account and then

fill up the Google Profile page.

Set up a Google Places Profile for Business along with

Google Plus Profile.

Long term interest vested with these Listings.

Use keywords, simple, short , meaningful descriptions, and basic

sentences for filling up the details.

To make it come up within Search Engine results optimize the

Search Engine Results.

Fill in all the fields in the Google Places and get as much info on

them like Timing, Phone number (get it verified), Vouchers, and area

of Service. Uploaded videos and photos are loved much by Google.

People may want to know anything.

Get Your Business listed on True Local, Yahoo 7 along with Google.

.The more the listings the better result in search engine results and

wider outreach

Keep the Business name short and simple and use a Business Logo

if applicable.

Read terms and conditions for the concerned Listings and do not breach

them as you may be blocked or disabled for trivial mistakes.

Getting ahead with Facebook Business Pages:

Facebook Places (similar to Google Places); Fill in the profile and link it to a

personal FB account.

Advantages: People can share where they have checked in, Connect, and

Find Local Deals. More powerful than Google places.

Have a company website other than Google and Facebook so that you can fall

back on it, in case something does not work due to Google’s and FB’s

changing policies and rules.

If you already have an existing Fan page with a different theme do not try to

merge it with the Business Page as it is difficult to connect to the Fans from

two different backgrounds. It should never be done.

Get fresh content on these Social Media Pages as often as possible.

If you are too busy with the Business then update after

every 14 days/ fortnight.

Linked In Basics:

Create a Linked In profile as a personal account and

then create a Company Profile linked to it.

Link Facebook Page, Linked In, Twitter and Blogger

Profile to each other so that they get updated

simultaneously thus saving time.

True Local Advantage:

TrueLocal.com.au is another very good website for word

of mouth promotions. List your Business on the website.

True Local Business Listings reflect on Google Search

Engine Results so if some criteria or key word on Google

Search fails, there is True Local to back it up.

Blogging – The evergreen captivating media for Social

Media users.

Put up Blogs covering relevant issues, concerns,

knowledgeable information to connect to your clients.

Apart from Google Blogger, Wordpress is a good blogging

website as it has plugins which are downloadable on mobiles.

Google Blogger is a good website as it has integration with

the Google Search Engine.

Connect Wordpress and Blogger to each other as well as to the

other Social Media Pages to update simultaneously.

Tie the Social Media promotions to Business deals which is

exclusively for the Social Media followers only.

This makes the followers feel privileged because of the

exclusivity to deals that they can access by following the

Business Pages.

For example, Ask them to post their photos on the wall page

with a theme relevant to the Business. The post with the highest

number of Likes will win. For this the followers have to bring in

their friends to Like their post. This will promote the Business to

different classes in society.

INFERENCE

The webinar was very educative and quite interactive as we

could put up questions to the Social Media Expert who gave

relevant and practical answers which we can actually apply

for the Businesses.

As a compliment to the dutiful attendance Webcentral

provided the viewers like us, a Free Web market analysis and

report service. I am expecting their report within few weeks.

The report will guide us to fill the gap we have in our

Online Marketing strategies.

Thank

You!