Social Media Usage - University of Chesterchester.ac.uk/sites/files/chester/Prospect Social...
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Social Media Usage Prospect Student Panel
Transcript of Social Media Usage - University of Chesterchester.ac.uk/sites/files/chester/Prospect Social...
Social Media UsageProspect Student Panel
White94%
Asian1%
Mixed5%
5%
83%
9%2%
1%
16 or under
17 - 21
22 - 34
35 - 44
45 - 54
Base
87
39%2%
5%
14% 3%
22%
2%
3%8%
1% Other: Germany
Base
87
Approximately how much time do you
spend on social media a day?
3.3%
17.7%
27.8%30%
13.3%
8.9%
I rarely usesocial media
0 - 1 hours 1 - 2 hours 2 - 3 hours 4 - 5 hours 5+ hours
96.7% of respondents use Social Media daily
Base
90
57.8% of respondents use Social Media 1-3
hours a day
Which of the following do you use
to access social media sites?
89%Phones
40%Tablets
69%Laptop
14%Desktop
Base
91
Home
Base
91
90% 90%
67%
62%
52% 51%47%
31%
24% 23%
15%13%
11%8% 6% 4% 1%
Facebook YouTube Twitter Snapchat WhatsApp Skype Instagram Tumblr The StudentRoom
Google+ Vine Pinterest Linked In Myspace Flickr WordPress StumbleUpon
28
82
43
60
12
56
45
82
21
45
13
10
5
21
4
1
7
Base
Tumblr
Snapchat
YouTube
Google Plus
Skype
Vine
Linked In
Flickr
The Student Room
WordPress
StumbleUpon
Myspace
Multiple times a day Once a day At least once a week At least once a month At least once a year I no longer use this site
28
82
43
60
12
56
45
82
21
45
13
10
5
21
4
1
7
Base
78%
51%
50%
50%
50%
48%
42%
27%
10%
7%
16%
19%
10%
4%
4%
23%
9%
27%
5%
2%
23%
5%
19%
20%
21%
21%
13%
16%
37%
43%
7%
23%
30%
20%
19%
9%
13%
14%
14%
9%
18%
7%
19%
49%
39%
50%
20%
52%
25%
5%
11%
2%
2%
14%
13%
8%
40%
19%
75%
1%
2%
2%
11%
7%
13%
10%
22%
8%
20%
20%
10%
100%
100%
Tumblr
Snapchat
YouTube
Google Plus
Skype
Vine
Linked In
Flickr
The Student Room
WordPress
StumbleUpon
Myspace
Multiple times a day Once a day At least once a week At least once a month At least once a year I no longer use this site
How important to you are the following
aspects of Facebook?
Base
80 Very Important Important Moderately Important Of Little Importance Not Important
How important to you are the following
aspects of Facebook?
Base
80
46% 46%
34%
19% 15%8% 8% 6% 5% 5% 4% 3%
47%
33%
35%
40%
33%
24%34%
14% 15% 14% 14%7%
6%
14%
19%33%
26%
19%
31%
25% 28%20%
17%
10%
1%6%
9% 5%
20%
25%
14%
30%35%
43%
38%
25%
1% 4% 4% 6%
24%
14%
25%18% 19%
28%
56%
Very Important Important Moderately Important Of Little Importance Not Important
83%
17%
I view andposttweets
I only viewtweets
3%
17%
10%
27%
17%18%
8%
10 or less 11 - 50 51 - 100 101 - 300 301 - 500 501 - 1000 1000 +
Base
60
What type of accounts do you follow on Twitter?
32%
33%
42%
48%
52%
78%
100%
Local news
National news
Companies and brands
People who share your interests
Accounts related to your interests
Celebrities
Friends
Why do you follow companies and brands on Twitter?
12%
28%
36%
40%
56%
96%
Provide feedback
Show support to the company
Learn more about the company
Receive discounts or promotions
Stay informed about company activities
Get updates on future products or events
Base
60
YouTube
10%
27%
48%
52%
68%
90%
Uploading your own videos
Watching documentaries
Watching TV shows and movie
Watching tutorials
Watching entertaining clips
Watching music videos/listening to music
Base
79
5%
60%
23%
13%
1 2 - 5 6 - 10 More than 10
• "University of You" from Chester.
• Chester, this clip seems quite old, a more updated one would look better.
• Just various university clips giving you a tour of there campus and what student life's like.
• Kahn Academy.
• University of Chester.
• University of Southampton advertisement seemed very interesting and inspiring, it grabbed my attention. Oxford university video about the history department was very informative and interesting and showed student and tutor points of views which was useful.
Base
79
The Student Room
0
5%
14%
24%
29%
29%
52%
70%
To meet new people
To give advice on non-university related topics
To access student finance information
To find out more about careers and jobs
To read articles
To get advice on non-university related topics
To find out more about applying to university
To get study help
29%
57%
14%
Very important
Moderatelyimportant
Not important
Base
21
To follow friends and family
To share photos with friends & family
To edit photos and add filters
To follow celebrities
To follow accounts related to interests
To search for photos
To get likes & comments
To record and share videos
To get new followers
To follow companies & brands
Base
42
14%
53%
33%
Yes, regularly
Yes, but not often
Never
Base
42
86
85
85
87
86
85
84
Base
Text messaging
Sending messages through social media sites
Using mobile messaging apps
Mobile phone conversation
Landline/home phone conversation
Video calling
Multiple times a day Once a day At least once a week At least once a month At least once a year Never
86
85
85
87
86
85
84
Base
78%
42%
39%
30%
19%
8%
1%
7%
28%
15%
20%
8%
9%
1%
11%
17%
15%
35%
33%
27%
16%
4%
7%
11%
13%
19%
25%
32%
2%
1%
7%
20%
19%
1%
4%
19%
3%
15%
11%
31%
Text messaging
Sending messages through social media sites
Using mobile messaging apps
Mobile phone conversation
Landline/home phone conversation
Video calling
Multiple times a day Once a day At least once a week At least once a month At least once a year Never
1%
3%
96%
Yahoo
Bing
3%
10%
18%
23%
45%
Radio Newspaper Social media sites Online newswebsites
TV
41% use the internet as their main news source (online newspapers or
social media sites)
Base
87
