Social Media for BusinessThis isn’t your grandmother’s training session--but we’re not selling to our grandmothers.

Social Media: Defined

Integrates technology, social interaction, and the construction of words, pictures, videos and audio

Builds relationships as users share stories and experiences

Uses conversations through networking to share experience, links, and information about a company, product, or service

Social Media:Internal & External Uses

Social media tools built into the website to compliment, reinforce, and strengthen an online presence

External websites which leverage social media tools (often exclusively) to communicate with others

ROI Measurement:Qualitative

Corporate reputation & brand awarenessConversation participationBuild and maintain strong, positive relationshipsThought leadershipRunning monologue changes to meaningful dialogueMarket research value (can be quantitative)

ROI Measurement:Quantitative

Measure trafficSearch engine optimization (SEO) -rankingIdentified & created prospectsMeasure salesMarket research value (also qualitative)

Online Public Relations

Developing your brand online

Viewing your brand as interactive

Developing brand personality

Creating a Buzz: Profiles

Consider yourself a celebrity, without the drama

Add media (photos, videos, slideshows...)

Include links to your business website and other social media profiles or sites

Creating a Buzz: Blogs

About 3 paragraphs

Conversation

Include media (photos & videos)

Use links

Creating a Buzz: Videos

Be interactive

Keep them short! (Under 30 seconds, 2 minutes is the LONGEST)

Include text at the bottom with links for additional information

Include contact information at the end (in text) for follow ups

Group Application

Group Application

Group Application

Group Application

Group Application

Group Application

Group Application

Group Application