PWP Social Media Training
-
Upload
angela-atkinson -
Category
Career
-
view
1.114 -
download
2
Transcript of PWP Social Media Training
Social Network Your Way to Business
SuccessUse Social Media Networks to Solve the Two Biggest
Problems Multi-Level Marketers Face in Reaching and Educating Their Downline
This course was designed specifically for members of Team Partners With Purpose.
Social Media Marketing is:
A necessary part of business in today’s market - even for most corporate giants. A real-time conversation with the people who are your target market - and your customers.THE most effective and least expensive way to sell more products and recruit more people for your downline.Easy to learn how to use, especially for people like YOU.All about human connectioms.Super fun!
*CLICK*There’s a better way! With Social Networking and Social Media Marketing, You Can:
Laser-focus your reach toward those who are actively seeking a home-based business and not use the scattergun approach to hitting up everyone you know
Go national or international - no need to be limited by geography.
Literally make your business a reality. No joke.
Nobody likes to have a prospect hang up the phone or scoff in their face when being approached with
a business opportunity.
Since the lifeblood of your business depends on a strong, independent base of distributors for your downline, you’re faced with the difficult task of reaching fresh prospects, which isn’t always easy.
Then to make matters worse, even if you can manage to recruit a new downline, you face the challenge of keeping them motivated and growing – not to mention succeeding. Assuming you’ve been in
network marketing long, you may have already run into that wall of “How do I get and, more
importantly, keep a downline that’s active and growing?”
No more hangups, slamming doors and annoyed friens.
The power of your social network: when you work it correctly, you can make them come to
YOU.
Let’s Use Lynn as an Example. She’s a social media natural. Why?
She’s RealHer posts are really written by her and they include “REAL”
info about her “real” life.
She’s Mixing It Up
The Lifestyle Posts
Her posts include stuff about being a wife and mom, her dog, her faith and
more.
Her fun posts make the R&F lifestyle look super appealing, even to people who don’t NEED the money.
She Owns ItHer posts represent her as a person and
prove she is a human. Even
marketing posts are at an unintrusive
human level.
Tips for Sharing Success
DO SHARE!
Write your own, original message when you share a post
DON’T COPY/PASTESomeone else’s status or photo description. Share it and add your own two cents!
Do ‘Like’ It!Like the posts of your friends and followers. This is a quick and easy way to let them know you see them. Look for Stuff
You’d Click OnYou are within your target audience.
Do Comment!Even the shortest comment can help someone remember you - don’t hesitate to offer quick bits of advice and cheer on your friends via social media. Commenting shows the you’re a real person.
(re)Invent Yourself in Social Media
Lifestyle Branding
Use What You’ve GotYour personality is Your Secret Weapon.
AND YOU get to deine it in social media.
So who do you wanna be?
Brand Your Self
Decide the image you want to present to your customers and brand yourself and your lifestyle - this can become part of your online image and therefore personal brand.
Evolve Fearlessly!Be whoever you want to be and don’t be afraid to evolve and grow. Just because you used to be a tomboy doesn’t mean you can’t appreciate good skincare.
My Evolution: An Example of Personality in Business
My first business
cardWhen I thought I needed to
look a certain kind of professional.
Basic, functional. Also: BORING and not me.
My most recent
business card
Branded with my personal style which flows through my online social networks
and other platforms.
Super girly and totally me. Also? Converts MUCH better than the “non-me” version - and I get more clients I enjoy working with.
Rules for Success
Consider combininig personal profile with professional connections
Don’t post negative drama of a personal nature. Ever. (Exception: in order to get the attention of a major corporation.)
Spend time where you get results.
Choose 3 major networks, automate or ignore the rest.
Give tutorials, behind-the-scenes looks at your lifestyle and more.
Video - YouTube, Vimeo, etc.
Live Stream - YouTube, Periscope, Facebook.
Quick Videos - InstaGram, Twitter.
YouTube
Periscope
Pinterest: Products & Lifestyle Pins, Boards and ConnectionsLinkedIn: Finding new business partners and downline people.
Follow R&F Guidelines When Representing the Brand
Facebook Groups, Pages and Personal Profiles
Who’s Your Target
Market?Create your ideal customer
“avatar”
1.Sex
2.Age
3.Income Level
4.Interests
5.Primary Problem You Can Solve for Them
Where does she hang out
online?Discover where your
primary target market lives online and be there.
YouTube
AutomationHow to Save Time Where You
Can
Examples:
Facebook scheduled posts
IFITT app
Pinterest Scheduled pins
Instagram - realtime reminders to post
Outside the Box
Marketing
Get with bloggers. Send samples/products, and have them reviewed. Link back to your sales page.
Have WAH bloggers evaluate the R&F biz opp.
Join groups and forums and get involved to find laser-targeted prospects.
Work at home momsSAHMsEmpty NestersBloggersBusiness WomenBeauty & Style
Do you see how big this can get? Remember your best distributors come from happy, loyal retail customers. As a matter of fact, using a system of lenses and reports to build a relationship with your reader may be the most effective way to get a loyal downline.
Don’t underestimate the power of the Internet to build your network marketing business. Adding new social media will make an impact on the number of prospects you’re able to reach and how you’re able to connect to them on a more personal level.
Angela AtkinsonAngelaAtkinson.me
QueenBeeing.com
BlissFireMedia.com
BooksAngieWrote.com
OnlineWritingPro.com
Q&A Time
Visit http://onlinewritingpro.com/PWP tomorrow after 9 a.m. for your special downloads page.