Social media & tourism
-
Upload
aivar-ruukel -
Category
Education
-
view
420 -
download
2
Transcript of Social media & tourism
![Page 1: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/1.jpg)
ICT tools and Social MediaAivar Ruukel
3rd European Ecotourism Conference Jachranka — Poland 26.-29. April 2015
![Page 2: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/2.jpg)
Please turn ON your smartphones!
#EuroEco15
![Page 3: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/3.jpg)
#hashtags are for networking and conversations in social media
![Page 4: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/4.jpg)
![Page 5: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/5.jpg)
![Page 6: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/6.jpg)
Soomaa.com - Five Seasons
![Page 7: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/7.jpg)
How do you rate your digital literacy?
![Page 8: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/8.jpg)
Next hour
2 concepts : word of mouth and storytelling
3 reasons people talk about you
5 stages of travel
20+ social media tool to learn experiment with
Why ICT tools and social media?
3 reasons people talk about you
10 reasons for using social media
Q & A
![Page 9: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/9.jpg)
Please ask questions also during my presentation!
For remote participants: please ask on twitter, use hastag #EuroEco15
![Page 10: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/10.jpg)
Technology changes everything...
![Page 11: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/11.jpg)
… including the way we travel
![Page 12: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/12.jpg)
always connected travelers
![Page 13: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/13.jpg)
FOBO
![Page 14: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/14.jpg)
The Mobile Revolution
picture: @exicon
![Page 15: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/15.jpg)
source: @adventuretweetssource: @adventuretweets
![Page 16: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/16.jpg)
0
Fish Fish where where
the the fish fish are!are!
![Page 17: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/17.jpg)
Even my mother is using Facebook
![Page 18: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/18.jpg)
![Page 19: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/19.jpg)
Word of Mouth Marketing– Giving people a reason to talk about your stuff
– Making it easier for that conversation to take place
![Page 20: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/20.jpg)
3 reasons people talk about you
YOU
![Page 21: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/21.jpg)
3 reasons people talk about you
It is about stuff, the company and products– They love you (and your stuff)– They hate you– You have given something to talk
about– You have made it easy for them to
talk about yousource: @sernovitz
![Page 22: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/22.jpg)
3 reasons people talk about you
ME
![Page 23: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/23.jpg)
3 reasons people talk about you
It is about talker, making them feel good– They feel smart– They feel important– They want to help people– They want to express themselves
source: @sernovitz
![Page 24: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/24.jpg)
3 reasons people talk about you
US
![Page 25: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/25.jpg)
3 reasons people talk about you
It is about the group: feeling connected– They are part of the brand family– They belong to a community– They are part of a team
source: @sernovitz
![Page 26: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/26.jpg)
social media
is nota trend
![Page 27: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/27.jpg)
social media is
a new word of mouth
![Page 28: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/28.jpg)
People have been practicing social networking and sharing as long as society has existed
![Page 29: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/29.jpg)
10 reasons for using social media
![Page 30: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/30.jpg)
«Storytelling is by far the most underrated skill when it comes to business.» @garyvee
![Page 31: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/31.jpg)
stop selling! start storytelling!
![Page 32: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/32.jpg)
Stories of your place!
![Page 33: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/33.jpg)
Who Who are are your your storytellers?storytellers?
![Page 34: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/34.jpg)
![Page 35: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/35.jpg)
your job as tourism marketer
other peoples stories
curating
![Page 36: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/36.jpg)
why are the stories why are the stories shared by your customers shared by your customers more important than your more important than your own marketing messages?own marketing messages?
![Page 37: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/37.jpg)
not only tell a story, not only tell a story,
but also give a story to sharebut also give a story to share
![Page 38: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/38.jpg)
sharing is caring
41% of UK consumers 41% of UK consumers write reviews write reviews about their about their travel experiencestravel experiences
![Page 39: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/39.jpg)
sharing is caring
24% of UK consumers24% of UK consumersshare theirshare theirexperiences via experiences via social media on holiday. social media on holiday.
A further 49% wait A further 49% wait until they get homeuntil they get home
![Page 40: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/40.jpg)
5 stages of travel
![Page 41: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/41.jpg)
dreaming
52% of Facebook 52% of Facebook users said users said their friends’ photostheir friends’ photosinspired their inspired their holiday choiceholiday choice
![Page 42: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/42.jpg)
The Wisdom of Friends
![Page 43: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/43.jpg)
planning
![Page 44: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/44.jpg)
planning
![Page 45: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/45.jpg)
booking
![Page 46: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/46.jpg)
experiencing
![Page 47: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/47.jpg)
![Page 48: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/48.jpg)
What is in your digital backpack?
![Page 49: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/49.jpg)
picture tells 1000 words ?
![Page 50: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/50.jpg)
picture tells 1000 words ?
![Page 51: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/51.jpg)
video tells 1000 pictures ?
![Page 52: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/52.jpg)
- Educate!
- Entertain!
- Inform!
![Page 53: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/53.jpg)
give timely responses to customers feedback
![Page 54: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/54.jpg)
why should we
listento our customers on
social media?
![Page 55: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/55.jpg)
Listen More, Talk Less!
![Page 56: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/56.jpg)
social media listening tools
![Page 57: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/57.jpg)
social media listening tools
![Page 58: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/58.jpg)
social media listening tools
![Page 59: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/59.jpg)
Join the Conversations!
![Page 60: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/60.jpg)
Join Relevant Groups & Communities
![Page 61: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/61.jpg)
Join the Conversations!
![Page 62: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/62.jpg)
Find Potential Buyer & Partnes
![Page 63: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/63.jpg)
Find Potential Buyer & Partnes
![Page 64: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/64.jpg)
Collaborate & Share Your Story!
![Page 65: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/65.jpg)
![Page 66: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/66.jpg)
Become an Editor of Planeta Wiki!
![Page 67: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/67.jpg)
![Page 68: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/68.jpg)
- Join!
- Listen!
- Connect!
- Help!
- Engage!
- Share!
![Page 69: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/69.jpg)
Q & A
![Page 70: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/70.jpg)
Contacts:Contacts:E-mail E-mail [email protected]@soomaa.comTwitter @ruukelTwitter @ruukelSkype aivarruukelSkype aivarruukelPhone +3725061896Phone +3725061896
![Page 71: Social media & tourism](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6c7591a28ab9d048b46b8/html5/thumbnails/71.jpg)
Thank you for listening! Thank you organizers!! Thank you sponsors!!!
See you on the 4th EuroEco Conference!
where?