Social media-and-tourism-1203584473988299-4
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Social Media and Tourism 2.0
Katie LipsSocial Media Strategist
Kisky Netmediawww.kisky.co.uk
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Overview
• What is Social Media?
• Networks, Communities, Tools
• Tourism 2.0 Projects
• Tips for Getting Started
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What is Social Media
• A trendy buzzword?
• Content & Media created by a community?
• Read/ Write Web: read and written by the masses and uncontrolled by organisations?
• A conversation?
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Services and tools
• Blogs - Wordpress, Blogger, Typepad
• Content Sharing - YouTube, Flickr, Photobucket
• Social Networks - MySpace, Facebook
• Professional Networks - LinkedIn, ecademy, xing
• Microblogging & Presence - Plazes, Twitter, Jaiku
• “Democratic Content” - Digg
• Preference Sharing - Last FM, Wakoopa
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Community...
• Customers?
• Audience?
• Citizen journalists?
• Fans?
• “Griefers”?
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Social Networks
• Members only
• Your Social Network
• Get to know your customers personally
• Advertise (to very specific groups)
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Blogs
• Timely, up to date
• Find your niche audience
• Anyone can publish anything
• Personal
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Video Sharing
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Photo Sharing
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Trip Planning and Sharing
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Events & Activities
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Location and Presence
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Google Maps
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Key Activities
• Talking about what you are going to do
• Researching from others who’ve done the same thing
• Sharing advice
• Creating a mesh of diverse content across the web in multiple spaces
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It’s not just about ‘Online’
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For many, the “online bit” is now an integral part of the activity as a
whole.
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Social Media Strategies
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A great website...
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is not the answer!
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The New Web Presence
• Identify your community
• Talk
• Take part
• Use many spaces online
• One to one relationships
• Create a “Social Media Cocktail”
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People will...
• Find your brand or product without having to search (very hard)
• Interact with you in their social networks (without having to leave)
• Offer feedback and advice & help to improve a product, a venue, a destination even
• Feel like they know the ‘provider’ better (and trust you more)
• Promote you (without you paying them)
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Business Benefits to simple Social Media
• Short term “buzz”
• Long term reputation & trust
• Reduce costs
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Tourism 2.0 Projects
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MySpace: NEW ZEALAND
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Facebook: Burning Man
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Blog: uwishunu
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Social Network: Cool Austria
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Flickr.com
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Trips...
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User Generated Reviews
• Holiday Watchdog: http://www.holidaywatchdog.com/
• Review Centre: http://www.reviewcentre.com/
• Holiday Check: http://www.holidaycheck.com/
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Trip Planning and sharing
• TripHub: http://www.triphub.com/
• TripUp: http://www.tripup.com/
• TripTie: http://triptie.com/
• Tripadvisor: http://tripadvisor.com/
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Trip Planning and sharing
• IGoUGo: http://www.igougo.com/
• MyTripz: http://www.mytripz.com/
• MyTripBook: http://www.mytripbook.com/
• Gusto: http://www.gusto.com/
• Dopplr: http://www.dopplr.com
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Activity specific communities
• Walk Jog Run: http://www.walkjogrun.net/
• Bikely: http://www.bikely.com/
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What’s Hot in Tourism 2.0 Projects?
• Trust, User Referrals and Reviews
• Individualism and Personalisation
• Activity not Place
• Personal Broadcasting and Travel Blogging
• Finding and working with Evangelists
• Being in the hottest new Web2.0 app
• Google Maps
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What’s NOT Hot in Tourism 2.0 Projects?
• Astroturfing and unnatural “Pay per Post”
• A belief that ‘users’ will do the hard work (and make “UGC” for free for you)
• Building more empty ‘social’ ‘networks’
• ‘Risk based’ fear of all Social Media activities
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Getting Started
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Blogging
• Write
• Find & befriend other writers
• Link & Comment
• Post regularly and generously
GettingStarted!
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Events
• List events
• Tell people
• Make friends
• Link events to blogs to ...
GettingStarted!
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Sharing
• Share photos
• And videos
• Tag them
• Link them.....
GettingStarted!
flickr.com
youtube.com
wikipedia.com
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Google MapsGettingStarted!
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Diverse PresenceGettingStarted!
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More tipsGettingStarted!
feedburner.com
technorati.com
del.icio.us
digg.com
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What next?
• You can start small
• Build up the right toolkit for your project and for your community
• Use new tools in conjunction with what you already do
• Remember it's all about people
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Where next?
• Presentation: www.slideshare.net/katielips
• My blog: www.katielips.com
• My website: www.kisky.co.uk