Social media tools that should be in your toolbox

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SUPER TOOLS SOCIAL TOOLBOX #24B #SMX #SMXSocial

description

Social Media Tools That Should Be In Your Toolbox by Daniel Lemin of Social Studio @daniellemin #SMX #24B #SMXsocial13

Transcript of Social media tools that should be in your toolbox

Page 1: Social media tools that should be in your toolbox

SUPERTOOLSSOCIAL TOOLBOX

#24B #SMX

#SMXSocial

Page 2: Social media tools that should be in your toolbox

@daniellemin

#24B #SMX

#SMXSocial

Page 3: Social media tools that should be in your toolbox

@daniellemin

Community Management

Community Insights

Visual Content

Analytics

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#24B #SMX

#SMXSocial

Page 4: Social media tools that should be in your toolbox

@daniellemin

Don’t pay for what you

don’t need.

#24B #SMX

#SMXSocial

Page 5: Social media tools that should be in your toolbox

@daniellemin

COMMUNITYMANAGEMENT

#24B #SMX

#SMXSocial

Page 6: Social media tools that should be in your toolbox

@daniellemin

CRUDE, BUT EFFECTIVE

Publishing Platform (schedule posts)

Assign Posts to Team Member

Analytics on Content Performance

Contacts Manager

HOOTSUITE

#24B #SMX

#SMXSocial

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@daniellemin

MISSION-DRIVEN

Schedule Posts on Twitter, LinkedIn, Facebook, G+

Use As a Reading List

Write It Now, Share It Later

BUFFER

#24B #SMX

#SMXSocial

Page 8: Social media tools that should be in your toolbox

@daniellemin@daniellemin

LOW-END

Full Social Dashboard

Content, Community and Engagement

Some Built-In Analytics

$39 to $99/month#24B #SMX

#SMXSocial

Page 9: Social media tools that should be in your toolbox

@daniellemin@daniellemin

MID-MARKET

Integration with CRM System

Lead Generation

Designed for B2B Customers

$200 to $1100/month#24B #SMX

#SMXSocial

Page 10: Social media tools that should be in your toolbox

@daniellemin@daniellemin

HIGH-END

Global Content & Community Management

Team Governance & Process

Compliance Capabilities

$2000/month#24B #SMX

#SMXSocial

Page 11: Social media tools that should be in your toolbox

@daniellemin@daniellemin

HIGH-END

Global Content & Community Management

Team Governance & Process

Compliance Capabilities

$60,000-100,000/year#24B #SMX

#SMXSocial

Page 12: Social media tools that should be in your toolbox

@daniellemin

COMMUNITYINSIGHTS

#24B #SMX

#SMXSocial

Page 13: Social media tools that should be in your toolbox

@daniellemin

CRUDE, BUT EFFECTIVE

Keyword Based Monitoring

Standalone App

Cross-Platform Capability

Free version, up to $65/month#24B #SMX

#SMXSocial

Page 14: Social media tools that should be in your toolbox

@daniellemin

ENTRY-LEVEL

Entry-Level Monitoring Platform

Crude Sentiment Engine

$30 to $450/month

#24B #SMX

#SMXSocial

Page 15: Social media tools that should be in your toolbox

@daniellemin@daniellemin

MID-MARKET

Most Global Coverage

Boxy, Clunky User Interface

Powerful Search Capabilities

Social and Media

$8000/year#24B #SMX

#SMXSocial

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@daniellemin@daniellemin

HIGH-END

Powerful Search & Analytics

Integrated Platforms (Media, Social)

$1000s/year

#24B #SMX

#SMXSocial

Page 17: Social media tools that should be in your toolbox

@daniellemin

VISUAL CONTENT

#24B #SMX

#SMXSocial

Page 18: Social media tools that should be in your toolbox

@daniellemin

STUNNING IMAGES

#24B #SMX

#SMXSocial

Page 19: Social media tools that should be in your toolbox

@daniellemin

STUNNING IMAGES

AVIARY PICSHOP LITE CAMERA

AWESOME

PRO HDR AUTOSTITCH

PANORAMASNAPSEED

#24B #SMX

#SMXSocial

Page 20: Social media tools that should be in your toolbox

@daniellemin

INFOGRAPHICS

DIY Infographics

Make Existing Data Beautiful

Free to $100/month

#24B #SMX

#SMXSocial

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@daniellemin

ANALYTICSTOOLS

#24B #SMX

#SMXSocial

Page 22: Social media tools that should be in your toolbox

@daniellemin

KILLER INSIGHTS

Monitor You & Your Competitor Social Pages

Delve Deep Into Analytics on Page

Be Alerted When a Competitor Changes Something

Know What Posts Drive Action

$99 to $399/mo

#24B #SMX

#SMXSocial

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@daniellemin

WORTH THE MONEY

Full-Featured Social Analytics

Robust Coverage of Social Channels

$500 to $1,500/mo

#24B #SMX

#SMXSocial

Page 24: Social media tools that should be in your toolbox

@daniellemin@daniellemin

CONTENT STRATEGY

Content Strategy Tool

Competitive Insights to Guide Editorial Planning on Social

Channels

Identify Your Core Ambassadors

Starts at $250/mo#24B #SMX

#SMXSocial

Page 25: Social media tools that should be in your toolbox

SUPERTOOLSSOCIAL TOOLBOX

#24B #SMX

#SMXSocial