Social Media Tools for School PR

Texas School School Public Relations Conference February 2009

bit.ly/SocialMedia4SchoolPR

Social Media is..."...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions."

groundswell: winning in a world transformed by social technologies

http://www.flickr.com/photos/herculie/2370039001/

Put simply, social media is people having online conversations.

So it looks like this:

People

CreateConnectCollaborateReactOrganizeConsume (quickly)

People Creating

Blogs, user-generated content, videos, photos, podcasts, etc.Listen by reading blogs that talk about your organization or companyTalk by commentingUse Google Blog Search & TechnoratiExamples:

Blogs - tried to put them all here, but computer crashed, but here's one of our favoritesVideo - YouTube (TCU channel & MISD channel ), Teacher TubePhotos - Flickr, SmugMug (MISD) , etc.Podcasts - iTunes section of podcasts

Blog

YouTube channel

Teacher Tube

MISD Smugmug

People ConnectingSocial networking & virtual worlds

MySpace, Facebook, LinkedIn, Ning, Second Life, etc. Join as individual to get comfortableIf appropriate, districts could set-up profileExamples:

Microblogging - TwitterFacebook - Ohio HiPoint Career Center LinkedIn - Terry Morawski Ning - PR Open Mic, MISD KEEPSMySpace - Parkland Family Planning Virtual Worlds - Second Life

Ning network

People Collaborating

Wikis & Open SourceListen by reading what is being said about your school district & campuses on Wikipedia Internal uses of collaborating web-based applications - Google DocsExamples:

Wikis - Social Media Training, English/Language ArtsOpen Source - Linux, FirefoxThis presentation was created in Google Docs

Google Docs

People Reacting

Forums, Ratings, and ReviewsVery common social media toolGreat for retailers to get feedback on productsExamples:

Amazon - Groundswell book page eBay - feedback on seller bakedhippies Wal-Mart -Patio Set ratings/review

People Organizing

TagsSocial BookmarkingPR Hint - go to delicious and see how and how many people have bookmarked your school districtExamples: Digg, delicious, StumbleUpon, YouTube, Flickr, reddit, and on most blogs

People Accelerating Consumption

RSS & Widgets (gadgets)RSS = Really Simple Syndication, basically a tool that brings you updates from blogs and other sitesExcellent communications/marketing tool to push contentTransmitter (RSS Feed) --> Receiver (RSS Reader)Examples:

RSS Reader - Google Reader , My Yahoo!, Bloglines, Pageflakes, many moreWidgets & Gadgets - Google news gadgets, ESPN WidgetsMISD RSS Feed

Want to know more? RSS in Plain English

It's the People

"...concentrate on the relationships, not the technologies"

page 18, groundswell: winning in a world transformed by social technologies

Be sure you choose the social media tools in which your community will participate rather than focusing on the newest and coolest.

photo by: geishaboy500

It's the People

the new communication model is a dialogue

we should be talking with our people not just at our people

which means it's...transparentinclusiveauthenticvibrantsincerecommunity-driven

and it's NOT going to always be...controlledexclusive

manufacturedproduct-driven"on message"

What this means for you...no such social media silver bullet to effective communication

What this means for you...listen first before entering the conversation

Reading list

now is gone ~ geoff livingston with brian solisgroundswell ~ charlene li & josh bernoffmade to stick ~ chip & dan heathnaked conversations ~ robert scoble & shel israelpersonality not included ~ rohit bhargavathe medici effect ~ frans johannson

contact

Richie Escovedorichie.escovedo [at] gmail.com

nextcommunications.blogspot.comTwitter: @vedo

LinkedIndelicious.com/rescovedo

Terry Morawskiterrymorawski [at] gmail.com

tmosgarage.blogspot.comTwitter: @morate

linkedin.com/in/terrymorawskidelicious.com/morate

Social Media Training Workshop delicious links

links