Social media tips
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Transcript of Social media tips
Social Media TipsRotary Club
July 21, 2010
Getting started Facebook LinkedIn Twitter Choosing the right social media
Agenda
Some slides show how-to steps that you don’t need to write down. The presentation will be made available on Facebook at MarketingBizTalk or contact me at [email protected].
University of Maryland’s Smith School of Business found that the social media adoption for small businesses in the U.S. doubled in 12/2009 survey of 500 owners.
Small business social media usage doubles
Company page on Facebook/LinkedIn
Post status updates or articles
Build network via LinkedIN
Monitor positive/negative feedback
Blog on expertise
Twitter as a customer channel
Other
10% 20% 30% 40% 50% 60% 70% 80% 90%
Social Media Us-age by Small Businesses
Keep it consistent - Consistency doesn’t mean repetition. Customize profiles and updates to align with the uses of each social platform, but maintain a common theme throughout.◦ Bio page, profile picture, tone of voice◦ Naming consistency across platforms
Promote your brand – Think about the image you want to project build toward that. ◦ Real name or business name◦ Own your name for SEO
Get some help – social media maintenance takes time◦ Use tools to help you update such as Tweetdeck, Hootsuite, Google alerts◦ Hire someone to help you develop relevant and consistent content
Be human – sure what want to provide valuable content, but make sure it comes across as personable.◦ Be yourself as you connect with people and build online relationships◦ Interact with your audience
4 ways to improve social media
Consistency/availability of names across future platforms◦ Facebook◦ Twitter◦ Blog◦ YouTube◦ Etc.
Branding individual or business◦ Company name◦ Freelancer
Naming social media
Google adwords tool helps to understand the words people use to search the internet
Example: ◦ I want to talk about plastic water bottles◦ User search frequency is higher for reusable
water bottles or sports water bottles
https://adwords.google.com/select/KeywordToolExternal
Identifying keywords upfront
Shorten URLs is sometimes needed◦ Because text in social media is limited◦ To customize URLs so they are easily remembered◦ Track hits
Multiple free sites that shorten URLs and track hits
http://bit.ly/
Shortening URLs
Site to store and share presentations ◦ Reviews and testimonials◦ Best practice tips◦ Industry statistics◦ Customer/training presentations
Slideshare – www.slideshare.net
Getting Started with Facebook
No. 1 social networking site If there were a Facebook nation, it would be
the world's 6th largest country Everyday half a million people join
Facebook. The fastest growing group on Facebook is
people over the age of 30. Facebook is the #1 photo sharing site
Facebook facts
Always create the page from your personal account so that you control the destiny
If another person creates the page for you, you can not remove them at this time
Add people as admins if someone will help maintain it
Creating a Facebook Business Page
Choose a name you like: Names can’t be changed today, so think long-termin 75 Characters or less, including spaces
Use your company name when you own the company and it is a unique name Add a qualifier to your company name if it is not unique, it is a franchise, etc.
Use your personal name if you are branding yourself.
Use keywords in the title that others search so that Google and others can find your page
Naming a Facebook business page
Create a solid foundation and then build upon it
Go to ads and pages to select Create a Page
Create a Facebook Business Page
First things first
Add photo or logo
Add basic information
Add detailed information on Info tab
Wall – The center of your profile where all the action takes place.
Photos – Upload, share and comment on the pictures you upload.
Notes – Notes are another way to communicate with your friends.
Videos – Upload your mobile videos, link to YouTube videos, or other videos
Events – This feature allows you to plan an event and invite your friends.
Choose your initial tabs
Easy applications that meet business objectives◦ LinkedIN profile (search applications | linkedIN | add to
my page)◦ SlideShare (search applications | slideshare | add to my
page)◦ Poll (search applications | poll | add to my page)
◦ Import a blog (application settings in upper right corner | select Notes | import a blog | input your URL)
Choose applications
Content
• Article links• Experiences• Tips• Survey results
Specials
• Timed promotions
• Sales• Discount
coupons
Events• Current• Local• Group
Information for your
wall
Add contacts◦ Account | Edit Friends | Upload contact file
Create List◦ Friends | Create List
Messages | New Message
Promoting your page
Promote with an ad |
Create an ad
Landing pages are effective ways to get your message across to your audience◦ Set as default◦ Available on pages; not
personal profiles◦ Purchase pre-built
templates or hire someone to code
Create a special landing page
Social media isn’t stand-alone marketing. Promote it through traditional channels.◦ E-marketing ◦ E-mail links◦ Business cards◦ Web sites◦ Flyers and brochures◦ Events◦ Networking◦ Word-of-mouth
Traditional and social media
Getting Started with LinkedIN
Current position Two past positions Education Profile summary Profile photo Specialties At least three recommendations
Completing your personal profile
You need a registered, company-owned email domain to create a business profile. ◦ Click on "Companies“ under "More" in the top navigation.◦ Click on "Add a Company" link in the upper right area.◦ Type in your company's official name and your email
address. If your email address is confirmed, you will be taken
to the "Create a Company" page.◦ If your company email address is not a confirmed email
address on your LinkedIn account, a confirmation email will be sent to the company email address.
If you do not have a registered company owned email address to create a Company Profile you may still create a group to promote your business.
Developing a business page
Posting an update is optional and can be done at any time.
Content is text and/or a URL to share ideas and other websites with others.
Posting an update can automatically generate Network Updates (based on your settings).
Updates remain at the top of your Profile until a new one is added.
Update your network activity
Search for people you know Import your desktop contacts (contacts | add
connections | import your desktop email contacts) Add email addresses
Expand your connections
SlideShare for presentations, customer testimonials, etc.
WordPress or BlogLink to connect blogs CompanyBuzz to follow specific topics in
Twitter conversations Tweets for Twitter following and tweeting
from LinkedIn Huddle is a private workspace to collaborate
with your team
Useful applications
Review questions/answers that are relevant to your business
Answer questions that establish you as an expert
Understand problems facing your industry
Questions/Answers
Develop new groups Participate in existing groups Don’t lead with a sales pitch Give more than you take
Groups
Getting Started with Twitter
Note-taking, jotting down ideas or bookmarking websites
Blog posts and other interesting information with your audience of followers.
Receiving answers to questions posed to your followers – but remember, the conversation is two way.
Establishing business connections Publishing updates of news, product
releases and other information
Uses of Twitter
Go to twitter.com Click “Get Started – Join!” Enter your details (Remember your personal
or business branding for consistent naming) Click “Create my Account”.
Establish your account
Choose settings and complete your account information
Choose profile to upload your picture and complete your bio
Customize Notices and Mobile for your needs
Setting up Twitter
Search for industry magazines Search for your gmail, AOL, etc. contacts Invite via email Browse suggestions Search names on Twitter
Find Followees/Followers
A hashtag (#) is a way to unite global Tweets around a topic. These are tags that that help those who seek similar content discover your Tweets (#iphone)
Find relevant hashtags at hashtags.org RT @username is used to reply to or reference another
Twitter user, put the @ symbol in front of their username shows that you are retweeting a message to your followers
Leave messages you retweet intact as much as possible Use a URL shortener such as bit.ly or tinyurl
Twitter basics
On your home page, search for tags
Search for tweets
LinkedIn is exclusively for business to build contacts – a place to reach out to experts in your industry
Twitter is a place to make quick contact with your sources and to ask general questions of those in your network. Short tips, specials and links to articles
Facebook business page is used to relay a business message, tips of the industry, establish expertise and credibility
Should we choose?
Social media works differently for each business. There are no silver bullets.
You choose social media engagement based on:◦ Target audience◦ Message content◦ Time commitment
No silver bullets
The one sure thing is that social
media will continue to grow
Make sure you establish the right social media balance
Content Context
Conversations Connections
Find MarketingBizTalk on Facebook to access this
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