Social Media Time Management

Time Management Skills For Social MediaHow To Use Social Media More Effectively In Your Business

Content covered during this beginner-friendly training:

• Setting targets: determining why you are using social media• Developing a time management strategy for social media• The hazards of always-on notifications and how to manage them• Effective content curation and useful tools• Content calendars• Listening/automation/scheduling and measuring in social media• Some time management basics and great resources• A look at some of the free tools that you can use for effective social

media management

Coming Up Today …

Social Media Time ManagementThe Overall Picture

Before you can begin to manage your time more effectively on social media you need to be really clear about some basics:

1. Why are you using social media?2. What are your social media

objectives?3. Which are the best social media

channels to use?

Once you’re clear on those points, you can then:

1. Select the best tools to achieve this2. Learn the best strategies to manage

these channels3. Learn how to measure your social

media outcomes

Why Should I Even Bother About Social Media?

1. Social media gives you an instant web presence … no cost, no webmasters, no tech! So if you have no budget and no web site, using social media you can get your business online – for free – in a matter of minutes

2. Social media gets you on mobile immediately - no cost, no webmasters, no tech! So if you have a web site – and you can’t afford the technical work that will need to make it mobile and tablet friendly – you can solve that problem instantly using a social media channel

3. Social media gives you instant and powerful SEO (search engine optimization). Because they’re the world’s most heavily trafficked sites, you get to ride on their coat tails – no SEO budget required That means that you can get found in the search engines fast!

Social Media Channels Covered Today 1. I will consider these four channels Primary social media channels (because they

directly apply to more people)

2. I will consider these channels Secondary social media channels (because they are very popular, but are less directly relevant or easily accessible to more businesses)

3. I won’t deal at all with these Tertiary social media channels (because I don’t have experience with them or because they’re currently more ‘minority’ use)

Main Social Media PlatformsExercise: What’s their purpose?

Facebook business pages + targeted advertising + build relationships with prospects and customers

Connect with people in your industry, build your personal brand and profile, targeted ads

Sharing your brand’s unique point of view via images.

Connect with others and let others connect with you. Target lists, companies and tweeters related to your business. Interaction.

Build your brand, demonstrate your products or expertise, use for advertising, create promos, connect with other related channels.

Promote your brand, establish and build your professional expertise, connect with other people and businesses in your field.

Build relationships with influencers, represent your business, generate web traffic.

Tell your business story through pictures, allow and encourage others to share your content, join relevant groups and participate in the community.

Social Media Channel 1 – TwitterHow To Use It For Business

Present your brand via avatar and background images

Build a strong profile

Start following people and take part in conversations

Drive traffic to your web site or blog

Share photos in your tweets

Organise your followers into lists

Use business and industry related hashtags

Take part in local ‘Tweet Ups’ ie#cumbriahour

Pinpoint Potential Local Customers

https://hootsuite.com/dashboard

Social Media Channel 2 – FacebookHow To Use It For Business

Use a business page not a personal profile! (don’t confuse the two)

Identify and target your audience via Facebook pages, groups and communities

Make your business come alive on Facebook via posts/photos/videos and other interactions

Make it a 2-way conversation – start conversations and take part in conversations

Use highly targeted Facebook advertising

Stand out from the crowd

Use contests


Social Media Channel 3 – LinkedInHow To Use It For Business

Gives you exposure to people hunting for products or services

Gets introductions

Displays recommendations from others for you and your business

Facilitates active group and industry related discussion

Send messages and invitations to those in your network and to other group members

Highly targeted LinkedIn advertising

Asking and answering industry based questions

Social Media Channel 4 – YouTubeHow To Use It For Business

Creating original video content improves your SEO

Video content is a powerful branding tool

Huge potential to get your message in front of a wide audience

Video content is quite easy and inexpensive to produce

Video plays better on mobile devices

Create a Branded YouTube Channel

Develop Videos that are Quick, Simple, Engaging, and Professional

Add a Call To Action


https://www.drivingbusinessonline.com.au/marketing/search-engine-optimisation/

Social Media Channel 5 – InstagramHow To Use It For Business

• Cultivate a Following• Debut Videos• Embed Instagram Video in Your Blog or

Website• Follow Your Followers Back• Inspire Potential Customers• Market Your Brand Using Trends (#!)• Network on Instagram• Optimise Your Profile• Promote Your Business on Both Facebook

and Instagram• Showcase Photos of Employees• Use Industry-Related Hashtags• Video Important Brand Moments

[Source: http://social mediaexaminer.com]

Social Media Channel 6 – PinterestHow To Use It For Business

• Build Relationships With Influencers• Designate Boards to Represent Your

Business• Follow Other Businesses• Greet Commenters• Invite Others to a Group Board• Display Industry Related Facts• Name Images Strategically• Optimize Pinterest for SEO• Quote Comments From Events• Title Boards With Keywords• Write a Good Business Description• Communicate What Matters to Your

Company

[Source: http://social mediaexaminer.com]

Social Media Channel 7 – Google+How To Use It For Business

Improve the search visibility of your business in Google

Currently the second largest social platform

Use it as a micro-blogging platform

Help to build and establish your brand via Google authorship

Excellent analytics for business use

Increase social signals and networking for your brand


Social Media Channel 8 – FlickrHow To Use It For Business

Here are some examples of businesses/organisations using Flickr in neat ways:

• A bike shop owner shares photos of happy customers in his store.

• A clothes manufacturer shares behind-the-scenes action from their factory.

• A tech company shares a video of their community volunteer event.

• A government space organisation shares photos of recent satellite captures.

• An Non Governmental Organisationshares their photos of disaster relief efforts.

Which Sites Have The Most Web Traffic?

Setting targets: determining why you are using social media

1. Social media helps you deliver better customer service

2. Social media drives brand building & differentiation

3. Social media helps you to manage your reputation

4. Social media helps increase trust in your business or brand

5. Social media allows you to obtain real customer insights

6. Social media is a great way of promoting your content

7. Social media helps you keep customers engaged with you

8. Social media will drive website traffic

[Source: http://www.socialmediatoday.com/]

Main Social Media PlatformsExercise: What’s their purpose?

Time Management Skills For Social Media [Part 1]

Now we have a better idea:

1. Why you’re on social media in the first place

2. What you want to achieve from your use of social media

3. The best channels for you to use on social media

But …

Time Management Skills For Social Media [Part 1]

Beware the social

media time vampire!

Developing a time management strategy for social mediaYou do need to be on social media

You do not need to spend every waking hour on social media

You do need to monitor your social media activities so that you can monitor your ROI (return on investment) ROI doesn’t haven’t to be measured only in financial terms!

You do not need to be an ‘expert’ or a large company to make social media work well for you, neither do you need a team of thousands!

The hazards of always-on notifications and how to manage them

The most important thing about social media time management is not to be on it all of the time

That means that you don’t have to respond to ever like, comment or message within a couple of seconds

However, your social media channels should not be deserted –you’re better closing them down than leaving them unattended. An abandoned web site or social media site is like having a phone that nobody ever picks up.

Always on notifications can be the biggest time vampire of them all … so let’s get them turned off now!

Facebook

Twitter

Google+

YouTube

Using Speed Dial

Why Use Speed Dial?

1 – It’s a massive time saver2 – It saves you typing and re-typing URLs3 –It’s massively expandable4 – It’s better and faster than bookmarks5 – All your social media sites exactly where you want them

Effective content curation and useful tools

You’re going to need to find great content to share on social media – how can we speed up that process?

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

[Source: Wikipedia]

You need great content but you don’t want to spend a lot of time hunting for it!

http://en.wikipedia.org/wiki/Curator

Effective content curation and useful tools

Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.

Curation is a great way to support your created content strategy, publish content consistently and keep track of your favorite information sources.

Enlightened content marketers are using a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated.

[Source: http://curata.com]

http://www.curata.com/resources/ebooks/4-steps-to-content-marketing-enlightenment/

http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/

5 x Quick Start Content Curation TechniquesMethod 1: Google Alerts

5 x Quick Start Content Curation TechniquesMethod 2: Feedly

Social Media Time Management – RSS FeedsWhat are they and why use them?

• RSS – Rich Site Summary or Really Simple Syndication

• RSS feed – A stream of new content that is posted on a website (new articles or blog posts, for instance)

• RSS reader (or feed reader) – The tool that website and blog readers use to subscribe to and read an RSS feed

• Look for the RSS icon (see right)• Gives control over information flow• Never miss an important post again• I use with Feedly.com

5 x Quick Start Content Curation TechniquesMethod 3: Topsy

5 x Quick Start Content Curation TechniquesMethod 4: BizSugar (small business news & tips)

5 x Quick Start Content Curation TechniquesMethod 5: AllTop (popular topics around the web)

Some time management basics and great resources

Here are 5 simple things that you can do straight away and at no expense

Create a content calendar (organised posting schedule)

Use lists in Twitter and Facebook (effective content management)

Use Postplanner (use free version, schedule posts and get posting ideas)

Use FocalFilter (block time-wasting sites)

Use News Feed Eradicator (eliminate distractions)

Content Calendars

The easiest way to streamline post activity on your business page is to create a simple content calendar.

Content moves quickly on social media.

Figure out when your customers are the most active and plan on posting then to increase the chances of your post being seen, liked, and shared.

Set aside time weekly to research post ideas and then disperse them throughout the week.

You may even want to experiment with having daily themes – overtime you will develop a strategy that works best for you and your target consumer.

Have fun and do not be afraid to experiment.

Be sure to vary your post type to include video, links, and polls – different types of content will appeal to different people.

[Source: socialmediatoday.com]

Content Calendars

Source: http://blogs.constantcontact.com/

Content Calendars

Source: https://blog.bufferapp.com/schedule-social-media-content-plan

Content Calendars

Source: http://alleecreative.com/blog/

Content Calendars

Source: http://blog.marketing.ai/sample-social-media-calendar/

Source: http://pwb.com/blog/infographic-tips-to-increase-reader-engagement-on-social-media-sites/

Making Lists (Mainly Twitter)

As you follow more people, it can be challenging to focus on the information coming from specific people and groups. That’s where Twitter lists come in.

A Twitter list allows you to separate the Twitter accounts you follow into groups. You might create separate lists for:

Customers

Potential customers

Neighborhood or community businesses

Trade or professional organizations

People who inspire you

People you talk with the most

https://support.twitter.com/articles/76460-how-to-use-twitter-lists

Twitter Lists

Facebook Lists

Postplanner

Postplanner Questions

Postplannerviral photos

Postplanner Trending

Postplanner Bulk Uploads

FocalFilter

News Feed Eradicator

News Feed Eradicator

Web link is: http://news-feed-eradicator.west.io

Remove News Feed Eradicator

Listening/automation/scheduling and measuring in social media

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand.

[Source: techtarget.com]

In basic terms, social media monitoring is the act of using a tool to, well, monitor what is being said on the internet. It sometimes also goes by the name of, or is bundled with, Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management, SMM (also the acronym for Social Media Marketing, confusingly) … we could go on.

[Source: brandwatch.com]

Using Hootsuite

Why Use Hootsuite?

1) Monitor Multiple Streams in One Place2) You Have a Team Managing Your Social Media Empire3) Managing Customer Service on Twitter4) You Want to Cross Post to Your Google+ Page5) Completely Cross Platform6) Get Free Reports by Email7) You Want to Connect Lots of Services Together

[Source: http://iag.me/]

Why Use Hootsuite?Here are some of Hootsuite’s many features:

• Manage multiple Twitter, Facebook (profiles and pages), LinkedIn, Word Press, Foursquare and Google+ networks all from one place (not personal G+ profiles yet, only business pages)

• Schedule updates (including on a calendar and even upload from a spreadsheet (csv file)

• Collaborate as a team (delegate replies, tweets, mark as done, track messages etc)

• Mobile apps (iOS & Android)• Customised analytics (including scheduled reports)• RSS integration (post updates from an RSS feed)• Helpful and comprehensive support pages and friendly customer support

team

[Source: http://iag.me/]

http://twitter.com/

http://www.facebook.com/

http://linkedin.com/

http://www.wordpress.com/

http://www.foursquare.com/

http://plus.google.com/

Using Hootsuite

Using Hootsuite

Hootsuite will only link with your Google+ business pages, it is currently unable to hook up with your personal profile

Using Buffer

Why Use Buffer?

1 – Manage Multiple Twitter, Facebook, and LinkedIn Accounts2 – Set Up Your Own Updating Schedule3 – Easily Add Updates to Your Buffer4 – Use it Everywhere with Apps, Extensions, and Extras5 – Use Buffer on Your Smartphone6 – See Which Tweets Get the Most Engagement

[Source: crazyegg.com]

Using Buffer

Hootsuite vs Buffer

As you can see, Hootsuite and Buffer each have their pros and cons. If I had to pick one, it would definitely be Buffer – their scheduling tools are hard to beat! But overall, I’ve found that using a combination of both tools is the best way to manage our various Twitter accounts. Hootsuiteobviously shines in the listening department, whereas Buffer edges out the competition with its intuitive scheduling tools and clean interface. Neither is particularly great with analytics, but then again, that’s not really what these tools were created for. There are certainly additional solutions out there that can do it all, but we tend to gravitate toward low-cost, flexible options instead.

Source: http://bigfishmarket.com/social-media-smackdown-hootsuite-vs-buffer/

Using SocialOomph

Why Use SocialOomph?

Free• Unlimited accounts• Schedule tweets easily• Track keywords• Shorten URL’s and track clicks

Paid• Linkedin and Facebook scheduling• Import RSS feeds• Schedule and publish blog posts from unlimited blogs• Advanced search tools to target users to follow• Advanced DM management to filter out spam• Your own Twitter dashboard• Delegate account management to other users• Bulk tweet upload

Using SocialOomph

Using SocialOomph

Great for bulk follower management on Twitter!

Using Hootlet

Why Use Hootlet?

1 – Post to Twitter, Facebook, LinkedIn (and more...)2 – Schedule Your Posts. 3 – It Takes Just A Moment To Schedule & Share4 – It Reminds You Of Your Available Characters For Each Social Media Channel

Using Hootlet

Some Extra Time-Saving Resources

Using Evernote

Why Use Evernote?

1 – It's a Universal Inbox: Store Anything You Can Imagine in One Place2 – It Digitizes Your Physical Notes and Backs Them Up in The Cloud3 – It's Great for Task/GTD Management (Get Things Done)4 – It Rocks for Note-Taking, Whether Simple or Detailed5 – It Works as a Digital Reference System, Great for Research Work or Archiving Material6 – It Allows for Multiple Special Notebooks7 – It Allows You To Collate, Save, and Share Anything Virtually Anywhere!

[Source: lifehacker.com]

• Store everything and access it anywhere

• Can be used with URLs, images, audio, video and documents

• Synchronisation between all your devices

Using Evernote

Using Evernote:

Research, collation and collaborationStorage, organisation and retrievalTagging of multiple items to increase organisationComplex research and planning tasksReplacing browser bookmarks with a more intuitive system

Using Evernote

Evernote Console

Using Lastpass

Why Use LastPass?

1 – Easy setup2 – It saves a lot of time3 – It’s free4 – It’s secure5 – It allows you to create and store deadly passwords 6 – You can use it on your mobile phone7 – You can use it on any PC or tablet – it ‘follows’ you around

Note: Roboform/Dashlane are a perfectly acceptable alternatives

• Easy and secure data and password management

• Save, organise, and access your login data

• LastPass employs localised, government-level encryption

Using Lastpass

Using Lastpass:

Stop having to remember passwords ... one master password Use across multiple devicesStore any confidential text dataSensitive data is encrypted on your PCAutomatically fill forms and generate secure passwords

Using Lastpass

Using Lastpass

Source: Lastpass.com

Using LastpassSource: Lastpass.com

Using RescueTime

Why UseRescueTime?

1 – Easy setup2 – Monitor your time use especially on social media3 – Designate tasks productive or unproductive4 – It’s secure5 – It allows you to create and store deadly passwords 6 – You can use it on your mobile phone7 – You can use it on any PC or tablet – it ‘follows’ you around

Using RescueTime

Why Use Rapportive?

1 – Establish rapport. Mention shared interests and connections.2 – Who is this? See their happy smiling face.3 – Where are they? See if they're nearby, and arrange to meet.4 – What do they do? See their job, company and LinkedIn profile.5 – Grow your network. Connect with them on LinkedIn without leaving Gmail.6 – Who do we both know? See your shared connections.7 – It’s free!

Final Tip/Resource

Using Rapportive

Using Boomerang

Why Use Boomerang?

1 – Send an email later2 – The best email follow up reminders3 – Remind you if you don't hear back4 – For mobile and Android!5 – I use it several times everyday!6 – Great for managing social media follow-ups7 – Basic functionality is free

Boomerang can help you:

Remember to pay bills/cancel or renew subscriptionsSchedule essential notes when you have time to write themMake sure you follow up with a request or task on timeCommunicate with people in different time zones

Using Boomerang

Using Boomerang

Access all of the slides from today, as well as lots of useful URLs and resources,

via this link:

http://paulteague.com/001-time

Next steps …

http://paulteague.com/001-time

Social Media Time Management

Social Media

Transcript of Social Media Time Management