1. What is agile marke.ng? A high-communica-on, low-documenta-on, rapid itera-on process . It is designed to provide more frequent, more relevant, and highly measureable, marke-ng programs. And the Goals Are

2. agile | tradi.onal Validated learning | opinions & conven-ons Customer focused collabora.on | silos & hierarchy Adap.ve & itera.ve | big bang campaigns Customer discovery | sta-c predic-on Flexible | rigid planning Responding to change | following a plan Many small experiments | a few large bets

3. agile | tradi.onal Validated learning | opinions & conven-ons Customer discovery | sta-c predic-on

4. agile | tradi.onal Flexible | rigid planning Responding to change | following a plan

5. agile | tradi.onal Adap.ve & itera.ve | big bang campaigns Many small experiments | a few large bets

6. We use Facebook as a research plaFormwe just put stu out there and learn from the response Lesya Lysyj - Heineken CMO "A really interes-ng conversa-on starts a campaign. Were moving from a -me where campaigns were planned to a -me where we adjust for the moment. Dick Costolo - TwiSer CEO

7. agile | tradi.onal Customer focused collabora.on | silos & hierarchy

8. Successful adap-ve organiza-ons have social media, on average, embedded and opera-ng across 17 dierent departments. Al-meter Group Report (Sept 2012 US)

9. Its not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change Charles Darwin

10. Thank you! Eric Sangerma esangerma@webagecorp.com www.ericsangerma.com www.twiSer.com/ericsangerma

11. resources Agile Marke.ng Blog hSp://www.agilemarke-ng.net/ Jim Ewels blog ScoE Brinkers Blog: hSp://www.chiefmartec.com/ HubSpots Agile Marke.ng Presenta.on hSp://www.slideshare.net/HubSpot/agile-for-marke-ng-nal hEp://sociable.co/social-media/heres-what-not-to-do-four-great-examples-of-social-media-fails/ Greg Meyers Posts on Agile Marke.ng hSp://gregmeyer.wordpress.com/?s=agile+marke-ng Awesome SEOMoz WBF: hSp://www.seomoz.org/blog/agile-marke-ng-whiteboard-friday Jon Coleman Deck from Moz Con : hSp://www.slideshare.net/jcolman/agile-marke-ng-4-principles-and-13-hacks-seomoz-mozcon-2012 Some of the slides -tles/ideas were borrowed from the following post from Meghan Keaney Anderson: hSp://blog.hubspot.com/blog/tabid/6307/bid/31908/The-Tac-cs-You-Need-to-Capitalize-on-the-Fast-Pace-of-Social-Media.aspx