Social media svc 2014
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Social media is:
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SVC intro to ad concepts presentation on social media
Transcript of Social media svc 2014
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Social media is:
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Nope.
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Nope.
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What’s in it
for me?
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1) Large reward
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Reward should 'ceed the effort.
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2. Emotional pull
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Shocking
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Funny
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MOVING
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Brought to you
by skittles
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Brought to you
by skittles
(content must fit the brand) 18
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3. Reflective light
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What we share or participate in reflects on us.
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4. To Impress others
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3e Humblebrag
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With social media ideas, be brutally honest.
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You do not control
the message.
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Sometimes social & experiential ideas come from riding a wave of popularity
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You cannot will A social media idea to work.