1. Social Media Strategy23 september 2010John Meulemans vrijdag 24 september 2010

2. John Meulemans 12 years online marketing, 8 years entrepreneurRTL, ATAG, Seat, Ubisoft, SAPSocial media strategy vrijdag 24 september 2010 3. #voicetec @j0hn vrijdag 24 september 2010 4. AGENDA vrijdag 24 september 2010 5. AGENDA SOCIAL MEDIA vrijdag 24 september 2010 6. AGENDA6 REASONS WHY YOU SHOULD CARE vrijdag 24 september 2010 7. AGENDA SOCIAL MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010 8. AGENDA STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010 9. AGENDA SOME STARTING POINTS vrijdag 24 september 2010 10. AGENDA 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010 11. AGENDAQUESTIONS Kudos to @armano, @mzkagan & @owyang vrijdag 24 september 2010 12. SOCIAL MEDIA vrijdag 24 september 2010 13. SOCIAL MEDIA vrijdag 24 september 2010 14. SOCIAL MEDIA not media 'Websites' where people 'connect' and exchange 'information' in order to get what they want from each other. vrijdag 24 september 2010 15. SOCIAL MEDIA Isnt that the entire internet? AKA: the social web vrijdag 24 september 2010 16. SOCIAL MEDIAWhen did that happen? A small test in observation vrijdag 24 september 2010 17. 6 REASONS vrijdag 24 september 2010 18. WHY CARE YES NO 81% 19%Reason 1 USERS OF SOCIAL TECHNOLOGY IN NL Forrester Consumer Technographics Data 2009 vrijdag 24 september 2010 19. WHY CARETIME SPENT ONLINE30%25%20%15%10%5%0%SOCNETSGAMESE-MAILReason 2 BECAUSE SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY Forrester Consumer Technographics Data 2010 vrijdag 24 september 2010 20. WHY CARE Reason 3 BECAUSE PEOPLE DONT TRUST COMPANIES vrijdag 24 september 2010 21. WHY CAREReason 4 vrijdag 24 september 2010 22. WHY CARE Reason 5vrijdag 24 september 2010 23. WHY CARE Reason 6 BECAUSE YOURE ALREADY LATE Dutch research by Linkedin 2010 vrijdag 24 september 2010 24. SOCIAL MEDIA IS A FORCE TO BE RECKONED WITH vrijdag 24 september 2010 25. WHY CARE FACT: PLAYTIME IS OVER* vrijdag 24 september 2010 26. vrijdag 24 september 2010 27. LANDSCAPETIME FOR A LITTLE QUIZ vrijdag 24 september 2010 28. THE SOCIAL LANDSCAPE MEDIA LANDSCAPEQUIZ vrijdag 24 september 2010 29. Question 1: Which one is true? LANDSCAPE a) 60% is over 35 years b) 50% logs in every day c) average 20 minutes per visit d) 70% of users is outside the USvrijdag 24 september 2010 30. Question 2: Every ..... 24 hours of video is uploaded?LANDSCAPE a) every day b) every hour c) every minute BTW: 100 million videos are being watched every day vrijdag 24 september 2010 31. Question 3: How many pics are on Flickr?LANDSCAPE a) 2 miljard b) 4 miljard c) 15 miljard vrijdag 24 september 2010 32. Question 4: What do Lostpedia, Wookiepedia and TrivialibraryLANDSCAPE have in common? a) theyre made by brands b) theyre episodes of Lost c) theyre wikis BTW: There are more than 13 million articles on Wikipedia vrijdag 24 september 2010 33. My favourite wiki LANDSCAPE vrijdag 24 september 2010 34. Question 5: Whats the average number of tweets per day? LANDSCAPE a) 5.000.000 b) 10.000.000 c) 45.000.000 d) 65.000.000 BTW: Average TPS: 750, with current record 3.085 (Lakers-Celtics) vrijdag 24 september 2010 35. LANDSCAPE Question 6: Which one is about Last.fm? a) recommendations b) events c) scrobbling d) all of the above BTW: Last.fm now has 25 million users and covers 7 million tracks vrijdag 24 september 2010 36. LANDSCAPE Question 7: Number of HULU streams in april 2010? a) 63.000.000 b) 373.000.000 c) 958.000.000 BTW: Google video streams in April 2010: 13.087.462.000 vrijdag 24 september 2010 37. Question 8: Which Foursquare stats are true?LANDSCAPE a) 99% have checked in at least once b) 79% have checked into 25 different venues c) 77% have checked in 30 or more times in a month d) All of the above BTW: 3 million users August 2010, grows with 180.000 users every 10 days vrijdag 24 september 2010 38. Question 9: What are the similarities in all examples?LANDSCAPE Its about sharing People 'connect' and exchange 'information'Its a new culture of sharing: 1: More and more people go online worldwide 2: Widespread use of social networking sites 3: Rise of sharing in generalvrijdag 24 september 2010 39. Strategy STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010 40. StrategyFIRST: vrijdag 24 september 2010 41. Strategy SECOND:IT CONCERNS THE WHOLE COMPANY vrijdag 24 september 2010 42. Strategy Social media touches all of theseR&D IT HR PR SALES MARKETINGCUSTOMER SERVICE vrijdag 24 september 2010 43. Strategy FINALLY: ENGAGE IN THREE STEPS vrijdag 24 september 2010 44. Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010 45. Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010 46. Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010 47. StrategySo who likes pizza vrijdag 24 september 2010 48. Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010 49. Strategy WHERE ARE YOUR CUSTOMERS vrijdag 24 september 2010 50. Strategy WHAT ARE THEY SAYING vrijdag 24 september 2010 51. Strategy WHATS THE SENTIMENT AND IS IT SHIFTING vrijdag 24 september 2010 52. Strategy WHAT ARE BENCHMARKS vrijdag 24 september 2010 53. StrategyIDENTIFY HOTSPOTS & INFLUENCERS vrijdag 24 september 2010 54. Strategy FREEBIE: GOOGLE ALERTS, SOCIALMEDIACHECK.NL vrijdag 24 september 2010 55. StrategyPROFESSIONAL: ATTENTIO, RADIAN6 @VOICETEC vrijdag 24 september 2010 56. Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010 57. Strategy RESEARCH vrijdag 24 september 2010 58. Strategy MARKETING & SALES vrijdag 24 september 2010 59. Strategy SUPPORT vrijdag 24 september 2010 60. Strategy INNOVATION vrijdag 24 september 2010 61. StrategyCase: Alli Research vrijdag 24 september 2010 62. StrategyCase: Wallmart Marketing & Sales > Ambassador Program vrijdag 24 september 2010 63. StrategyCase: Dell Marketing & Sales vrijdag 24 september 2010 64. StrategyCase: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010 65. StrategyCase: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010 66. StrategyCase: Blendtec Omzet x 500% Marketing & Sales vrijdag 24 september 2010 67. StrategyCase: Zappos Support vrijdag 24 september 2010 68. StrategyCase: Fiat mio Innovation > crowdsourcing & co-creation vrijdag 24 september 2010 69. Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010 70. Strategy DEFINE YOUR RELEVANCE vrijdag 24 september 2010 71. Strategy CREATE VALUE vrijdag 24 september 2010 72. Strategy ENGAGE & INVOLVE vrijdag 24 september 2010 73. Strategy BE REMARKABLE vrijdag 24 september 2010 74. Strategy THINK CONVERSATIONS NOT CAMPAIGNS vrijdag 24 september 2010 75. Starting points SOME STARTING POINTS vrijdag 24 september 2010 76. Starting pointsLet go the idea of control Admit: you never had it anyway vrijdag 24 september 2010 77. Starting pointsSocial media policy When, who, where, how to engage, authorityCheck out: http://policytool.net vrijdag 24 september 2010 78. Starting pointsDedicated personnel low cost, high engagement vrijdag 24 september 2010 79. Starting pointsOrganizational model Current model > desired model : Cultural change!Check out for more info: http://bit.ly/awPFz1 vrijdag 24 september 2010 80. Starting pointsPollinate the web But keep platforms manageable vrijdag 24 september 2010 81. Starting pointsKeep monitoring Share feedback on buzz, sentiment, hotspots vrijdag 24 september 2010 82. Starting pointsInternal communication And motivation > share succes > involve MT vrijdag 24 september 2010 83. Starting pointsEvaluate every six months Follow success vrijdag 24 september 2010 84. Starting pointsAvoid shiny object syndrome If possible: integrate with current software vrijdag 24 september 2010 85. Starting pointsThink about measuring ROI Sales, leads, likes, followers, engagement, loyalty, trust, cost reduction, satisfaction, NPS, exposure vrijdag 24 september 2010 86. Starting points 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010 87. Start todayStart monitoring with the free stuff like Google Alerts, Tracebuzz vrijdag 24 september 2010 88. Start todayStart a taskforce With representatives from every department vrijdag 24 september 2010 89. Start todayStart thinking about objectives And how to be relevant vrijdag 24 september 2010 90. Start todayStart claiming your domains namechk.com vrijdag 24 september 2010 91. ANY QUESTIONSvrijdag 24 september 2010 92. BUSINESS CARD = PRESENTATION vrijdag 24 september 2010 93. THANK YOUtwitter: j0hnsomelikeitsocial.comhttp://nl.linkedin.com/in/johnmeulemans vrijdag 24 september 2010