Social Media Strategy Vayama
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Transcript of Social Media Strategy Vayama
Inside Vayama
introducing
Vayama Creative Ideas
Creative Ideas
We have ideas for every step of the way
1Website Enhancement
2Execution
3Objectives
Website Enhancement
Design and organize
1
Website Enhancement • Create an “Around The World” tab on the website.
• Photo Contests/Picture of the Day• Caught on Tape• Promote a Destination• Customer Reviews
Presentation Outline
Execution • Social Media Platforms
• Facebook and Twitter • Customer Service• Other Methods
Objectives• Maximum Exposure• Entertaining Value
• Flickr
Phot
o Co
ntes
t Ide
as
Photo Contest MapShow all your submissions with an interactive world map. The picture of the day should be published on the front page of the website or should have some kind of special recognition.
• Photo Contests/Picture of the Day• Weekly or monthly photo contests that engages audience.
• Include an e-mail address where customers can send their best photos at a convenient location on the website.
• Include a start date and time and a closing date and time.• Set important guidelines such as what’s permitted on the photos.• Reward the customer with the best photo.
Photo Contest SlideshowShow all your submissions with an interactive slide show that lets you see all photos at once.
Phot
o Co
ntes
t Ide
as Photo Contest Best PicksShow all your best submissions with an interactive video or slideshow.
Caug
ht o
n Ta
pe
Include VideosPost the video of the week/month sent by a customer. This video should have an entertaining value to it.
• Caught on Tape• Encourage customers to send videos either of a humorous event while
abroad or of interesting value. • Set a start date and time as well as an end date and time.• Set guidelines for videos such as what’s permitted.
Prom
ote
a D
estin
ation
• Promote a Destination• Include informational data as well as aesthetics of a certain location
being promoted that week or month.• Post videos on that destination.• Include offers/packages on the location selected.
Cust
omer
Rev
iew
s• Customer Reviews
• This feature will let customers comment on photos, videos as well as any other material posted on the page.
• Include a review column on the page.• Assign both customer care surveys and survey polls on
website. Have customers vote.
Give your blog exposureMerge your blog to the “Around the World” page for maximum exposure.
2 Execution
Give flight to your ideas
• Facebook and Twitter• Use both Facebook and Twitter to promote the “Around the World” page. • Use photo/video contest to promote page.• Advertise page on the front cover of the website.
Social Media
• Other Methods
• Customer Service• Encourage customers to share their experience after purchasing
package.• Include page link on e-mail confirmation, e-mail marketing
techniques, telecommunications, etc
• Use photo/video contest to promote page.• Advertise page on the front cover of the website. • Advertise page on newsletter.
Flickr
Include VideosPost the video of the week/month sent by a customer. This video should have an entertaining value to it.
• Flickr• Include sent customer pictures and videos• Share destination photos• Merge with photo contest
3 Objectives
View your slides from anywhere!
Maximum Exposure• Engage social media sites together and promote
new page in order to attract new clients through aesthetics.
• Promote page through newsletter and e-mail marketing in order to obtain site traffic.
Entertaining Value• Engage customer through entertainment. • Build reputation through images and honest
reviews.• Assign surveys/polls on the “Around the World”
page in order to understand customer needs and wants.
• Target audience according to answers.
Objectives
What’s Your Message?