Social Media Strategy Presentation Template

SOCIAL MEDIA STRATEGY PRESENTATION TEMPLATE 2011

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HJ Higgins Blog © HJ Higgins, LLC

http://hjhiggins.blogspot.com/

TheCaseforSocialMedia2

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Why Social Media?

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ReachingNewSupporters

Source: 2010 Idealware and NOI Survey of 750 Nonprofits

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EnhancingRela6onwithSupporters

Anecdotal MeasuredbyMetrics

Social media usage by nonprofits: How successful are they?

HJHiggins Blog © HJ Higgins, LLC

  Partners and Sponsors on Social Media:   Majority of Partners and Sponsors use Facebook, LinkedIn and Twitter

  X% of Partners use Facebook

  X% of Sponsors use LinkedIn

  X% of Partners and Sponsors use Twitter

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Who Is Using Social Media? Partnerson

:

• Facebook:0000• LinkedIn:0000• YouTube:0000• TwiKer:0000

Spon

sorson:

• LinkedIn:0000• YouTube:0000• TwiKer:0000• Facebook:0000


  Communicating with supporters, members and employees

  Responding to disasters

  Launching campaigns: branding, advocacy, issue awareness

  Integrating donation drives (appeals and sustainers)

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How Are Nonprofits Using Social Media?


[YourOrganizaQon]andSocialMedia6

  Engage key constituents

  Increase visibility among key communities to support initiatives

  Business Development, Media, Influencers, Foundations, etc

  Support public relations initiatives

  Thought Leadership

  Distribution Channel for Key Messages

  Create One-to-One Dialogue

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Goals


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EstablishingaPresence

Facebook

LinkedIn

TwiKer

YouTube

ConnecQngwithInfluencers

IdenQfySegments

DetermineLevelofEngagement

IdenQfyTypeofContent

DetermineStyle

LookingtotheFuture

WebsiteIntegraQon

ToolsandWidgetsEvaluaQonProcess

ReporQngProcess

BlogStrategy

Current Social Media Activities


  Multimedia acknowledgements and greetings delivered through social media channels:

  Video

  Unique landing pages

  eNewsletters and eCards

  Increased interactions and visibility through:

  Daily or weekly posts and content sharing

  Reposting and retweeting content

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Support Initiatives and Programs


  Postings by [Your Organization]   Example 1

  Example 2

  Example 3

  Postings by Partners, Sponsors, Affiliates   Example 1

  Example 2

  Example 3

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Sample Tweets/FB Updates


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  Social media functionalities on website. For example:   Content sharing

  Find and invite friends

  Automatics posts

  Embeddable widgets

  Single sign on

  Audit and update profiles on external sites such as:   Industry directories

  Wikipedia

  Community listings

  Business listings (Fortune, BusinessWeek, Wall Street Journal, etc)

Social Media Integration


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  Banner ads

  Integrated communications (eNewsletter, eMail Campaigns, Landing Pages, Direct-Mail Call Outs, QR Codes)

  Direct asks

  Customized messages and offers for segments

  Interactions in the blogosphere [What/who are the top blog/bloggers]

Strategies to Grow Connections


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Blog

Three Phases:

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Research

2

Plan

3

Execute


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Blog: Research

Pla\ormOpQons• Built‐inBlog•  StandAloneBlog(Blogger,WordPress,Typepad,etc)

• HybridBlog

PotenQalGuestBloggers• Bloggerlistbasedonindustry,topic,acQvity

ScalabilityandResources• ContentDevelopmentProcess

•  SchedulingandFrequency

• MaintenanceandFeedbackProcess


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Blog: Plan

EditorialCalendar• ContentIdeas• Bloggers•  SubmissionandPosQngDates

IntegraQon•  [Sites/AccountsThatNeedtobeIntegrated]

•  Pla\ormX•  Pla\ormX•  Pla\ormX

Partnerships• GuestBloggers•  ExternalLinkstoPosts• BlogrollLisQngs•  LinkExchanges


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Blog: Execute

AnnounceLaunch• Media•  Partners• Chapters• NonprofitOrganizaQons

ScoutContent• ContentSource1• ContentSource2• ContentSource3• ContentSource4

Maintain&Report• AnalyzeTraffic• ReviewComments•  ProvideQuarterlyReports


MeasuringPerformance17

At least 0000 fans by   On average, a Facebook page has 4,596 fans

  Four percent have more than 10,000 fans

At least 0000 followers by

At least 000 subscribers by

At least 000 followers by

Facebook is the only platform with organizational statistics. Other platforms provide individual

statistics. Goals are based on the rate in which these numbers grew since benchmark date.

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Benchmark for Success: Metrics


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ReceiveEditorial

DistributeMessages

Follow/Connectwith

KeyMedia

Benchmark for Success: Awareness


LookingForward20

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  Internal employee engagement   Content (posts, comments, tweets, etc) parameters

  Flow chart/decision tree

  Resources for success   Design capabilities

  Staff participation and engagement

  Digital campaign budget

Discussion


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  Strategyfeedbackandapproval

  StaffinformaQonsession/trainingbybusinessline

  PlanparQcipaQonacQviQes  Tweet Thursdays

  Activities Alerts

  Travel Journal

  BlogreadinessandimplementaQon

  ConQnuetoevaluatenewtoolsandsites   Content sharing (Digg, StumbleUpon, Del.icio.us, Reddit)

  Location-based social networking sites

  Tracking and monitoring tools (SocialOomph, TweetDeck, Hootsuite, Radian6)

What’s Next?


Social Media Strategy Presentation Template

Business

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