Your Name

2014 Strategy

Social

2013 Wins

asdfgBing Ads / YBN

rebrand support by

images

asdfasdf asdfasdf

asdfasdfasdf asdfasdfasdfasdf

asdfasdf

sdfasdfasdf

asfasdfasdf

Other ChannelsBlogFacebook Twitter

2014 Social Priorities

Priority #2 Priority #3 Priority #5Priority #4Priority #1

2014 budget

Video Content CreationB

Paid Social Pay-Per-ClickC

Real Time Marketing ContentD

Content Marketing CreationA

*Excluding Charm

Key Drivers & Long Term PrioritiesKey Driversasdfasdfasdf

a. Point 1b. Point 2c. Point 3

Long Term Priorities a. Point 1b. Point 2c. Point 3d. Point 4

e. Point 4

‘Organizational Big Rocks’ (Company)

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Definition

• Defintion

• Definition

• Definition

Big Rock 1 Big Rock 3Big Rock 2 Big Rock 4 Big Rock 5

2014 Social Strategy– Resources will support revenue, awareness & perception and international goals through:

Tactic Sub-tactic

Tactic Sub-tactic

Tactic Sub-tactic

Tactic Sub-tactic

How we are organizedPerson

Director, Product Marketing

PersonTitle

PersonTitle

PersonTitle

• Responsibilities

Group Manager, Brand

• Responsibilities

Group Manager, Brand

• Responsibilties

Group Manager, Brand

Goals & Objectives

asdfasdfasdf

asdfasdfasdf

asdfasdfasdfasdf

asdfasdfasf.

asdfasdfasdfasdf

GOALS OBJECTIVE

asdfasdfasdfasdf

Social Big Rocks

Rock 1 Rock 2 Rock 3 Rock 4

Success for 2014

Drive Mindshareand Intent To Buy

IncreasePerception

BuildAwareness • Increase by xx%

• Increase by xx%

• Increase by xx%

Strategies & TacticsObjective – asdfsadfasdfasdfStrategies Tactics (summary)1. Strategy 1 • Defined

2. Strategy 2 • Defined

3. Strategy 3 • Defined

4. Strategy 4 • Defined

Rock #1 –

asdfasf

Strategies & TacticsObjective - asdfasdf

Strategies Tactics

1. • Defined

2. • Defined

3. • Defined

4. • Defined

Rock #2 –

asdfasdfa

Strategies & TacticsObjective - asdfasdfasdf

Strategies Tactics

1.

2.

3.

Rock #3-

asdfasdf

Strategies & TacticsObjective - asdfasdfasdfStrategies Tactics1.

2.

3.

4.

Rock #4 -asdfasdf

BUDGETS

APPENDIX