Our Approach to Social Media

Strategy

By Inception Business Services

Why Social Media?

It is not a fad or merely a trend but a paradigm shift in the way businesses

can interact with customers

Social Media Helps in building & engaging with a community

Quicker, economical reach to customersTap into online buying or researching

Listen & talk to customersDirect Access for FeedbackMake for Happier customers

and Loyal too !

If those were not reason enough ? Social media can help by…Generating incremental traffic to your websiteBuilding your brandLetting prospects & customers know about

new products, offersEnabling Cross-selling & Upselling

What would you use Social Media for ?

Your Social Media VisionDepends on - Your Industry- Your Target customers- Your Brand Philosophy & Values

Social CRMA Brand that listens and uses two-way communication

A tool for Customer Insight:

Needs Expectations Feedback

A way to Share Knowledge

Social CRMA socially accessible & responsive brand

Lowering the element of risk

From consumer’s minds

Social CRMA caring brand

Answering their specific queries related to products, procedures & resolving issues

Manage & protect your brand by quick response to complaints

Social CRMA less-impersonal brand

Giving a touch of personalization/ humanization to your brand

Social Selling

Aids in the buying process of customers Researching options and price comparisons Sharing of customer experiences

Leveraging Influencers in social spacesMore customised selling that is not possible

with the traditional marketing channelsVirality - the online version of Word of Mouth

Social Engagement

Helps us in building communities Project online/social versions of traditional CSR

initiatives or Customer InitiativesBrand Properties that begin their life on social

media platforms

Your Social Media Vision now needs…A Social Media Strategy

Customer Insights

Who are they?What matters to them?Why do they buy?What drives them?Who do they listen to?

Which SOCIAL platforms are they on?And what are they doing there?

Here...?

Here...?

Here...? Here...?

Who are your customers?

What are they doing on social media?

And What are they saying about the industry?

Marketing StrategyTraditional Social Media

What are you doing in Traditional Media and is there a way to adapt and use/re-use it on social media ? Example: Promoting TV ad videos

via YouTube

Can your offline marketing feed into Social media ? Example: adding social profile

info in ads

Marketing StrategySocial Media Traditional

More measurable ROI on social media marketing spends

Content that is socially shareable and can therefore extend your brand’s reach

Enable easier buying online or decision making for offline purchase

Ways for customers to find you when they need your product

Technology

Use automation as the scale increases

Use the level of engagement to derive the right amount of technology to be used & people

Creating the same experience with social media in the absence of a physical customer care unit

Need help on your Social Media strategy & execution ? Get in touch. We ‘d love to help your business leverage social media better.

Email us at inception@inception.net.in