Social Media Strategy for Your Small Business

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- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

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Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com






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WHATWE

AREGOING

TO COVERTODAY

• 7 Steps to creating a Social Media Strategy• Show you how you can manage your

Social Media in 2 – 4 hours a month• Introduce you to a tool that you can use to

create social posts in seconds!

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SOCIAL MEDIA STRATEGY INCLUDES…

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1. Defining your Goals2. Drilling down on your Objectives3. Choosing your Platform(s)4. Setting up a Posting Schedule5. Creating Content6. Respond and Engage7. Track and Measure









DEFINE YOUR GOALS

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What are your trying to accomplish?

• Generate Traffic to Website• Create a Following• Generate Interaction• Generate Revenue









DRILL DOWN ON YOUR OBJECTIVES

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Examples of Objectives

Generate Traffic to Website - Generate 400 new website visitorsCreate a Following - Generate 1000 new followers / fansGenerate Interaction - Maintain 20% engagementGenerate Revenue - Generate $50,000 in sales









CHOOSE YOUR PLATFORM

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• What is the BEST way for you to communicate? (Photo, Video, Presentation, Blog, Short Snippets)

• Where is your targeted audience hanging out?• What are your abilities (or resources)?









CHOOSE YOUR PLATFORM

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• Twitter – “Water cooler moments”. • Facebook – “Dinner party”. • Google Plus – “A Friends party”.• Linkedin – “Work party”









{POSTING SCHEDULE

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAYFacebook, G+, Linkedin, Twitter

Facebook, G+, Linkedin, Twitter































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CREATING CONTENT

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Create content that:

• People want• People will share• People will talk about









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{CREATING CONTENT









RESPOND AND ENGAGE

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Schedule time to respond and engage.









TRACK AND MEASURE

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• Google Analytics• Social Media Tools and Analytics• Internal Measurement

• Surveys• Asking and Tracking









WHATWE

COVEREDTODAY

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• 7 Steps to creating a Social Media Strategy1. Defining your Goals2. Drilling down on your Objectives3. Choosing your Platform(s)4. Setting up a Posting Schedule5. Creating Content6. Respond and Engage7. Track and Measure

• Introduced you to 2 tools• Hootsuite• Pinstamatic









ACTION STEPS

1. Create your own Social Media Strategy2. Attend my next webinar

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http://yourmarketingcoachonline.com/upcomingwebinar








Social Media Strategy for Your Small Business

Marketing

Transcript of Social Media Strategy for Your Small Business