Social Media Strategy for Small Business Anthony J. Acosta PhD.

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Social Media Strategy for Small Business Anthony J. Acosta PhD

Transcript of Social Media Strategy for Small Business Anthony J. Acosta PhD.

Social Media Strategy for Small BusinessAnthony J. Acosta PhD

The Rio Grande Valley

The Rio Grande Valley

YOU live here

The Rio Grande Valley

YOU live hereYOU built this

The Rio Grande Valley

YOU live hereYOU built this

ITS YOUR MARKET!

Social Media Givens

• Social Media can be good for business

Social Media Givens

• Social Media can be good for business• We know what Social Media is.

Success in Social Media Marketing in 6 Steps

Step 1:  Educate Yourself

These are the Steps

Step 1:  Educate Yourself

What is the best social media site for your business. Selling yourself  =  LinkedinService or Process = Youtube VideosSafe Bets for Most businesses• Facebook• Twitter

Step 2:  Observe Others

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe Others

• What are others in similar fields doing online• How are they doing it• How is the online community reacting

Step 3:  Broadcast Yourself

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe OthersStep 3:  Broadcast Yourself

Setup your accounts and start publishing.  Make sure you don't skip the basics.

• Brand across Social Sites• Similar Color Schemes• Same Logo• Unified Message across the sites• Link back to your site whenever possible

Step 4:  Participate

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe OthersStep 3:  Broadcast YourselfStep 4:  Participate

Join the conversation, start a conversation.

DO NOT PITCH YOUR PRODUCT

Social Media is NOT like traditional media.You are part of the conversation, not an announcer.

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe OthersStep 3:  Broadcast YourselfStep 4:  Participate

Use the "Rule of Thirds" Divide your participation into thirds1/3 of the time you talk about General Topics1/3 of the time you talk to people about them1/3 of the time you mention your offers and sales.

Step 5:  Nurture and Grow

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe OthersStep 3:  Broadcast YourselfStep 4:  ParticipateStep 5:  Nurture and Grow This is when you ENGAGE your community, and nurture friendships and followers. Build Relationships 

Step 6:  Collaborate

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe OthersStep 3:  Broadcast YourselfStep 4:  ParticipateStep 5:  Nurture and GrowStep 6:  Collaboration  Ask your followers to recommend you.

Help them help you distribute your message

EXTRA STEP

HAVE FUN!!

These are the Steps

Step 1:  Educate YourselfStep 2:  Observe OthersStep 3:  Broadcast YourselfStep 4:  ParticipateStep 5:  Nurture and GrowStep 6:  Collaboration   The Extra Step

HAVE FUN!Using humor (pics/videos/fun facts) is a great way to stimulate the conversation.

Thank youOh, you should also follow me on

twitter  @elitistczar