Social Media Strategy for Small Business Anthony J. Acosta PhD.
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Transcript of Social Media Strategy for Small Business Anthony J. Acosta PhD.
These are the Steps
Step 1: Educate Yourself
What is the best social media site for your business. Selling yourself = LinkedinService or Process = Youtube VideosSafe Bets for Most businesses• Facebook• Twitter
These are the Steps
Step 1: Educate YourselfStep 2: Observe Others
• What are others in similar fields doing online• How are they doing it• How is the online community reacting
These are the Steps
Step 1: Educate YourselfStep 2: Observe OthersStep 3: Broadcast Yourself
Setup your accounts and start publishing. Make sure you don't skip the basics.
• Brand across Social Sites• Similar Color Schemes• Same Logo• Unified Message across the sites• Link back to your site whenever possible
These are the Steps
Step 1: Educate YourselfStep 2: Observe OthersStep 3: Broadcast YourselfStep 4: Participate
Join the conversation, start a conversation.
DO NOT PITCH YOUR PRODUCT
Social Media is NOT like traditional media.You are part of the conversation, not an announcer.
These are the Steps
Step 1: Educate YourselfStep 2: Observe OthersStep 3: Broadcast YourselfStep 4: Participate
Use the "Rule of Thirds" Divide your participation into thirds1/3 of the time you talk about General Topics1/3 of the time you talk to people about them1/3 of the time you mention your offers and sales.
These are the Steps
Step 1: Educate YourselfStep 2: Observe OthersStep 3: Broadcast YourselfStep 4: ParticipateStep 5: Nurture and Grow This is when you ENGAGE your community, and nurture friendships and followers. Build Relationships
These are the Steps
Step 1: Educate YourselfStep 2: Observe OthersStep 3: Broadcast YourselfStep 4: ParticipateStep 5: Nurture and GrowStep 6: Collaboration Ask your followers to recommend you.
Help them help you distribute your message
These are the Steps
Step 1: Educate YourselfStep 2: Observe OthersStep 3: Broadcast YourselfStep 4: ParticipateStep 5: Nurture and GrowStep 6: Collaboration The Extra Step
HAVE FUN!Using humor (pics/videos/fun facts) is a great way to stimulate the conversation.