Social media strategy for business presentation 220512
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Transcript of Social media strategy for business presentation 220512
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vanguardvisionsconsulting.com.au
Allison MillerSalisbury Business & Export Centre
22 May 2012
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What is ‘social media’ and how are you using it?
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Is social media a fad?
http://www.youtube.com/watch?v=0eUeL3n7fDs
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How do you navigate the social media avalanche?
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What should we look at first?
Facebook?Twitter?
LinkedIn?YouTube?Blogging?
Others – SlideShare? Flickr? etc
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facebook.com
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twitter.com
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linkedin.com
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YouTubeFacebook
youtube.com
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http://www.youtube.com/watch?v=5YGc4zOqozo
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http://www.youtube.com/watch?v=bot4DrSiQQE
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Blogging
Image: 'Blogging For Dummies' http://www.flickr.com/photos/19348052@N00/251789400
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wordpress.com blogger.com
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Others
slideshare.net flickr.com
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What are people saying about your business?
Who’s interacting with you online?
When should you be concerned?
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google.com/alerts
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google.com/analytics
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What should you do?
Up/Cross - Sell
Special Offer
Case Manage
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What are the implications?
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Resourcing?Security?Privacy?
Social Media Policy?IP?
Digital sovereignty?Others
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Is it all worth it?
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Volume
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Reach
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Engagement
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Influence
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Share of Voice
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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What are you going to do about getting started?
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How do you manage it all?
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hootsuite.com tweetdeck.com
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vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
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