Social Media Strategy based on Growth Rates of LinkedIn Groups - 12/29/2010
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Transcript of Social Media Strategy based on Growth Rates of LinkedIn Groups - 12/29/2010
E*S*Q Unlimited Exec Summy Social Media Growth Rates
Want to go from data to social media action? Call or email Bruce E. Segal • 610-667-8188 • [email protected]
Analysis•Insight•Action!..
Actions:1 -To increase BMC Alumnae group, tell alumnae “Join our Alumnae group on LI.” 1.1 -To equalize BMC participation in Bi-Co group, send same message to BMC Alumane.2 -To increase size of HC Alumni group, tell alumni “Join LI and then join our alumni group.” 2.1 - HC has the best opportunity to grow with classes 1950-80, '90, '96 & '08. The Index shows those grad years are underrepresented for the number of living alumni in them.
Analysis & Insights:• H.C. has the fewest living alumni & fewest alumni with LinkedIn profiles. Yet it has the most alumni in its LI group, & the highest percentage of living alumni. A steady number of alumni join its LI group each day. So its LI group will grow if more alumni join LI.• B.M.C. is most recent LI group. Has fewest alumnae in its group, yet it the most alumnae with LI profiles. Its LI group will grow by adding existing alumnae on LI.• Swat, is the 1st LI group & has most living alumni. Yet it only has 2d most alumni on LI, & in LI group.
2008 2009 2010SwatB.M.C.H.C. 13,74813,42113,121 17,13516,81516,500 19,75819,40418,920Total Living UnderGrad Alumni
10/1/08 4/1/09 10/1/09 4/1/10 10/1/100%5%10%15%
Percentage of
Living Alumni
In LIGroup SwatB.M.C.H.C.
6.4%10.6%
Tipping point = 15.0%8.5%
12.6%% Living Alumni In LI Group 1/1/09 1/1/10 1/1/111.41.6
1.82.0Avg New
Alumni In LI Group 1.611.481.74
Alumni per Day who Join LI Groups
10/1/08 4/1/09 10/1/09 4/1/10 10/1/100%10%20%30%40%
Penetration Rat
e % Alumni on
LI in Alumni Gro
up
SwatB.M.C.H.C.
41.2%
26%36%31%
% Participation Alumni on LI in LI group
December 29, 2010SwatB.M.C.H.C. 3.12.93.3
Years Since Formed
10/1/08 4/1/09 10/1/09 4/1/10 10/1/10
2,0003,0004,0005,000
Total Alumni R
eported on LI
500
1000
1500
Size of LI Alum
ni Group
H.C.B.M.C.Swat
12/31/08 12/31/09
H.C.B.M.C.Swat
12/31/08 12/31/09
12/10/09: LIpromotesalumni groups.
2/7/09 Result ofCDO 2/5/09 email to alumni = growthspurts to 6952/1/10: LI promotes groups.
3/10/10: LIpromotesalumnigroups
11/25/10: LIchanged how itcounts alumni.
Growth Actual #'s H.C. v. Benchmarks 5 WW2 4 Boomer 3 Gen X/Millenial 2 Gen Y
1951 1961 1964 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1988 1990 1992 1994 1996 1998 2000 2002 2004 2008 20110.00
0.50
1.00
1.50
2.00
2.50
Index: Class Pa
rticipation In LI
Group Indexed
By % Living Al
umni in Class
0.410.140.080.090.10
Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36
25 Percentile
1.091.040.770.84
0.200.12
Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36
25 Percentile
1.751.681.591.651.461.53
1.191.27Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36
25 Percentile
2.43
Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36
25 Percentile
Index: HC % of Class In Group Indexed By % of Living AlumniSize-LI Alumni Group2008 2009 2010 YoY % Growth in LI Gro..2008 2009 2010
1,7331,251500 1,5861,212405 1,5891,27155139%150% 31%199% 25%131%
Growth of Alumni in LI GroupTotal Alumni on LI2008 2009 2010 YoY Growth Alumni ..2008 2009 2010SwatB.M.C.H.C. 4,3673,5311,565 5,6744,6531,894 5,4644,5171,94724%126% 22%146% 21%132%
Growth of Alumni On LI