Social media strategy
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Transcript of Social media strategy
DME Sports ClubSocial Media Strategy
First Things FirstBefore we get started on our social media initiatives, here are some action items to keep in mind:• Jab, Jab, Right Hook — Give, Give, Ask!• We will assign ownership of each channel/strategy to someone. • Social media is a great channel for lead generation and customer
acquisition—don’t forget this.• We will create a social media policy and distribute it.• Please be active participants in social media—there will be incentives! • Always visit DME Sports home page.
BlogHannah will be in charge of editing the blog.• We need a minimum of 4-5, 400-500 word posts per month• We will keep it fresh, up to date, and exciting.• Increase brand awareness • Encourage comments and engagement • External linking (DMESports.com, tournament websites, etc.)
Other thoughts√ Add social sharing icons √ Add a Tweet This button √ Promote each blog on social channels
FacebookObjectives:• Brand awareness and engagement • Share a mix of relevant links, blog posts, and engaging content • Promote upcoming events • Engage with influencers
Other thoughts√ Set up sponsored posts and ads √ Set up Facebook tabs that sync to your marketing automation platform
Facebook, continued:• Paying to promote the DME
Sports page and to sponsor/promote posts will help to gain more of a fan base.• We can target which
audience we want to see our posts by selected certain key words.
PricingAvg. #
likes per day
Cost for 1 month
$5.00/day 4 - 16 $142.32
$10.00/day 8 - 31 $284.54
$15.00/day 12 - 47 $426.81
LinkedInObjectives:• Brand awareness and engagement • Share a mix of relevant links, blog posts, and engaging content • Promote upcoming events • Engage with influencers
Other thoughts√ Create and join relevant groups √ Encourage employee participation √ Monitor and participate in Q&A
TwitterObjectives:• Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content • Segment influencers and create lists • Communicate issues from social media to support team and ensure follow-up • Listen and respond to relevant conversations • Build reputation
Google+Objectives:• Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content
Other thoughts√ Optimize for SEO√ Create and promote upcoming events
YoutubeObjectives:• Brand awareness and engagement • Viral sharing • Showcase company culture • Post product videos and demos • Create a video series to share
Other thoughts√ Determine ownership of video execution √ Create social strategy for promotion √ Get customers, partners, and influencers involved in video creation
Instagram, Flickr, Snapchat, Pinterest, and FoursquareObjectives:• Brand awareness • Engagement with visual assets • Showcase products • Showcase company culture • Showcase marketing events • Link back to website, blog, and other content assets
Other thoughts√ Determine ownership of photo sites √ Encourage employees to participate and share their own photos
Social Media UsernamesInstagram: @DMESportsClub Youtube: DME SportsTwitter: @DMESportsClub Flickr: TBDFacebook: DME Sports Club LinkedIn: TBDSnapchat: @DMESportsClub Pinterest: TBD
Passwords/Access to accounts will be given once channels have been designated!
Together, we can grow our fan base!Things to remember:- Communication is
key- Be creative- Have fun!