Social Media Signals

Social Media Signals

Presented by:Kristopher B. Jones

Founder & CEO, KBJ Capital

@krisjonescom facebook.com/krisjonescom

About Kris• Founder & Former CEO / President of Pepperjam;

Sold to GSI Commerce / eBay (NASDAQ – EBAY)• CEO of KBJ Capital – Advise & manage early stage

technology investments (Highligher.com, Yumm, APPEK, VigLink, etc.)

• CEO of KBJ portfolio company ReferLocal.com- Helping traditional media take on Groupon, Angie’s List, and Craig’s List

• Best-selling author of SEO Visual Blueprint

- Book signing tomorrow morning at 9:45am


Why care about social?• Reputation management (think SEO)

- push out negative reviews, manage brand, etc.• Increasing integration / influence of social in real-

time search results..organic SERP’s• More and more consumers are looking to social

networks (versus search engines)• Your “Klout” score may end up more important

than link authority over time• This is the year your Grandma joined Facebook;

Facebook has over 800 million members and growing


Social Media Influence• Having a Facebook and Twitter account isn’t

enough• You need to engage and be engaged to move

the needle in search rankings and influence• All of the entities attempting to measure social

media signals are fixated on influence• Social media influence will continue to grow in

importance in nearly all relevant elements of search ranking


Social Media SignalsLarry and Sergey’s Doctoral Dissertation Revisited?• Seems a lot like what Google leveraged about

links – relevance through link authority (Pagerank)

• Search engines continue to look for QUALITY signals

• Quantity of social interactions - easy to game; will be less important as algorithms analyzing social media signals become more sophisticated

• Quality of social interactions - will become increasingly more important over time; think human, real, substantive engagements with important people


What is Klout?A closer look at one leading algorithmic scorer in the social influence game

• Your “Klout” score is a measure of your social media influence Get your score at http://www.klout.com

• There are three primary drivers of your overall Klout Score- True Reach: How many people you influence- Amplification: How much you influence them- Network Impact: The influence of your network


A Closer Look at Klout

• “True Reach”- Measures the number of people you influence- Focuses on people that engage with your content- Looks at how people respond to your content- Filters out spam and bots- Quantity is tempered by quality



• “Amplification”- Measures how much you influence people- Looks at when you post a message, how many people respond to it or spread it further?- If people often act upon your content you have a high Amplification score.



• “Network”- Measures the influence of the people in your true reach- Looks at how often do top Influencers share and respond to your content?- The more interaction top influencers have with your content the higher your Network score


Five Tips to Influence Your Klout(1) Be real and authentic!(2) Get influencial Tweeters / Facebookers to

share your content (links)(3) Engage strategically with influencers with

high Klout scores and share interesting contest / be first to share and engage

(4) Prune your followers / friends(5) Focus on your niche


Gaming Your Social Media Influence

• Integrate your FB and Twitter feeds- http://apps.facebook.com/twitter/

• Follow people actively in your field by leveraging http://www.twitter.com/search

• Automate the Twitter follow process using http://www.tweetadder.com

• Share / Retweet thoughtfully and frequently• Engage – it’s all about social engagement

and building your social media authority


Questions…

Want some Klout?

• Follow and interact with me on Twitter - @krisjonescom

• Follow and interact with me on Facebook - /krisjonescom

• See you tomorrow morning at 9:45am

Social Media Signals

Technology

Transcript of Social Media Signals