Social Search & Signals
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Transcript of Social Search & Signals
Social Search, Social Signals
Same thing just different(!)
Search algorithms
• Now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.
Traditional SEO – 20 second review
• On Page Factors– URL– Title– Keywords– etc
• Off Page Factors– Anchor text– PR (page rank)
Social Signals
Social Signals Impacting Social Search
• You already know what it is – right(?)
Social Search - suggestions
Influencing Factors
• Not all likes, tweets, +1s are equal
Organisation / People Search
Edit your public facing links
Make it easy for people to find you
• https://plus.google.com/100034828195835575273
• http://gplus.to/leesmallwood
e.g. Mumuration – approx 4k searches per month for that term alone
Site now ranks 3rd in Google for ‘murmuration’ – how?
Tweeted…
Retweeted
Retweeted again…
Posted to Facebook
Posted to Google+ - appears under most recent … but importantly…
Appears under ‘best of’ results
2 days later – it’s still getting mentions
Increase the number of social signals linking back to your content
ASK !!!
Google is no longer a search engine
• It’s become(…ing) a recommendation engine and facilitated turning WoM to WoW
Points to take away
• The key point is that social signals are:– Powerful force in determining user behavior– Internet users are being influenced more and
more by the recommendations and social signals of their friends
– These recommendations are influencing Search Results
Social Search, Social Signals
Same thing just different(!)