Social Media Shakedown of Top Brands in January 2014
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2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read the whole story here :http://bit.ly/1eLyGcs
Transcript of Social Media Shakedown of Top Brands in January 2014
analyzed by
Social Media Shakedown of Top Brands in January 2014
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
January 2014
Brands that Gained the Most New Fans
Added more than 3.7 Million Fans
3,765,734 3,696,925
2,945,201
2,249,421
1,760,295
1,190,749
943,602 913,641 844,306 837,317
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
3055%
695%
491% 449% 410% 401% 291% 278% 243% 205%
0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 3,055%
January 2014
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
January 2014
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
January 2014
A Closer Look at Selected Top
Brands
Sony Mobile – Fan Engagement In January, Sony Mobile posted many updates around its Xperia Z1 and T2 models and these posts
engaged the best with its fans. As a result, Sony Mobile saw an average engagement score of 474, which is close to 3 times the sector average of 165.
Tostitos – One Chip Wonder Tostitos ran the ‘One Chip Wonder’ contest in January asking its fans to submit a party recipe using one Tostitos chip. The updates around the contest saw huge engagement among its fans. Tostitos
average engagement score was 505, while the sector average was 277.
One Chip Wonder campaign was the most engaging campaign with an engagement
score of 722.
Aveeno – 30 Days of Beauty Wins Aveeno ran a 30 day sweepstakes on Facebook asking its fans to write a review about its products and this
generated lots of buzz for the brand. ’30 days of Beauty Wins’ was the most engaging campaign for Aveeno with an average engagement score of 574.
As a result, Aveeno garnered an overall average engagement score of 440, while the sector
average was just 299.
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
1,105,557
869,688
599,099 576,068
461,369 451,826
316,539 307,604 294,713 291,666
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200,000
400,000
600,000
800,000
1,000,000
1,200,000
YouTube Vine ESPN Twitter Instagram Ellen
DeGeneres
CNN
Breaking
News
BBC
Breaking
News
Dior The New
York Times
added 1.1 Million new Followers on Twitter
January 2014
Brands that Gained the Most New Followers
Brands that Tweeted the Most
January 2014
News brands have been the most prolific tweeters
3,877 3,716
3,190 3,107 3,100
2,588 2,573 2,569 2,558
2,310
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500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
The
Guardian
Business
Insider
NBC10
Philadelphia
Slate The Boston
Globe
NBC Los
Angeles
E! Online Hollywood
Reporter
CNET The New
York Times
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
January 2014
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
January 2014
SO
A Closer Look at Selected Top
Brands
Cartier - #CartierSIHH Cartier attended the luxury watch event, ‘Salon International de la Haute Horlogerie’ in Geneva between the 20th and 24th January. The brand tweeted around the event extensively using the hashtag #CartierSIHH. These tweets
saw high engagement among its followers.
The number of mentions of @Cartier peaked during the event.
Chick-fil-A - #StoryofaClassic Chick-fil-A celebrated 50 years of the ‘Chick-fil-A Chicken Sandwich’ on Twitter and its tweets around the event
using the hashtag #StoryofaClassic generated lost of buzz for the brand.
#StoryofaClassic was used 1,488 times by its followers.
#StoryofaClassic was the most favorited and retweeted campaign
Kroger – 30Days30Ways Kroger ran a ‘30Days30Ways’ sweepstakes on Twitter and the tweets around the sweepstakes engaged the best with
its followers and garnered an average engagement score of 492.
Kroger overall average engagement score was 209, which is more than 3 times the sector average of
61.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
added an incredible 106 million views.
January 2014
106,234,901
76,157,818
53,033,125 52,951,579 47,341,373
44,311,646 40,641,025
32,034,952 31,123,700 30,476,086
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
Top Videos of the Month
January 2014
Volkswagen - Wings P & G – Thank you, Mom
Hyundai USA - Nice SodaStream – Sorry, Coke and Pepsi
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
January 2014
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
January 2014
Sector Leaders in the United States
SO
A Closer Look at Selected Top
Brands
Volkswagen gives its engineers wings in this quirky Super Bowl advertisement, which received more than 17
million views.
Video Views Growth
Volkswagen: Wings
P & G : Thank You, Mom
Video Views Growth One of the Official Sponsors of the Winter Olympics, P&G pulls at our heart strings with this video, which
garnered 17.5 million views.
Hyundai USA: “Nice”
Video Views Growth The Big Bang Theory star Johnny Galecki stars in Hyundai’s Super Bowl commercial which has been
viewed 13 million times.
SodaStream : Sorry, Coke and Pepsi (Uncensored)
Video Views Growth Scarlett Johansson stars in the brand’s controversial Super Bowl commercial which drew in more than 13
million views.
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