Social Media Shakedown of Top Brands in February 2014
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Transcript of Social Media Shakedown of Top Brands in February 2014
analyzed by
Social Media Shakedown of Top Brands in February 2014
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
February 2014
Brands that Gained the Most New Fans
added more than 30.9 Million Fans
30,932,052
12,573,089
9,419,825
2,566,099 2,059,443 2,055,212 1,639,988 1,424,460 998,275 875,696 853,705
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
161%
111% 110%
100%
89% 85%
80% 77% 73%
68%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Airbus
Group
EASTPAK Intuit
QuickBooks
BuzzFeed
Video
FaithWords Clinique Whole Fruit Ensighten Case Logic Sugar
Babies
Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 161%
February 2014
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
A Closer Look at Selected Top
Brands
Air Wick – Valentine’s Day Contest Air Wick ran a contest around Valentine’s Day on its Facebook page and the posts around the contest
saw high levels of engagement among its fans in early February.
Air Wick garnered an overall average engagement score of 888, which is more than twice the sector average of 376.
Coach – BrightenUp25 In February, Coach ran the ‘BrightenUp25’ campaign and offered 25% discount vouchers for its fans on Facebook. The posts around the campaign garnered an average engagement score of 974, while the
overall average engagement score for the brand was just 715.
Coach ran 3 campaigns in February with ‘BrightenUp25’ engaging the best with its fans.
Tiffany & Co. – Send a Tiffany Valentine Between 1st and 14th February, Tiffany & Co. allowed its fans to send a personalized Valentine’s Day gift from its
Facebook page. The campaign garnered an average engagement score of 767 and was its most engaging campaign in February.
Tiffany & Co.’s overall average engagement score was 776 , while the sector average was 513.
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
929,395
643,319
488,907 471,460 446,590 441,056
311,270 288,299 287,724 278,756
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
YouTube Vine Instagram Twitter Ellen
DeGeneres
CNN
Breaking
News
CNN BBC
Breaking
News
The New
York Times
Dior
added 929K new Followers on Twitter
February 2014
Brands that Gained the Most New Followers
Brands that Tweeted the Most
February 2014
News brands have been the most prolific tweeters
6,279
3,469 3,457
3,042 3,027
2,570 2,473 2,407 2,288 2,150
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Huffington
Post
Business
Insider
The
Guardian
Slate NBC10
Philadelphia
The Boston
Globe
NBC Los
Angeles
TheStreet The New
York Times
Hollywood
Reporter
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
SO
A Closer Look at Selected Top
Brands
Chevrolet - #PurpleYourProfile Chevrolet asked its followers to turn their Twitter profile pictures purple in support of cancer survivors for World
Cancer Day. As a result, #PurpleYourProfile was the most engaging hashtag for the brand with an average engagement score of 702 and was used 12,000 times by its followers.
JetBlue - #jbtweetheart On Valentine’s Day, JetBlue asked its followers to tweet using the hashtag #jbtweetheart for a chance to win a
treat on the same day. This generated lots of buzz for the airline on Twitter.
#jbtweetheart was used 1,057 times by JetBlue’s followers on 14th February.
@JetBlue was mentioned 1,812 times on 14th February.
Samsung Mobile US – Galaxy S5 Launch Samsung Mobile US announced the launch of the Galaxy S5 on Twitter on 24th February, which saw high levels of
engagement among its followers. #GalaxyS5 was the most engaging hashtag for the brand with an average engagement score of 997.
Samsung Mobile US garnered an engagement score of 997 on the 24th February, while the overall average engagement score for the brand was just 68.
Esurance – #EsuranceSave30 The first commercial to air after the Super Bowl, Esurance asked its followers to tweet using the hashtag
#EsuranceSave30 for a chance to win $1.5 Million. As a result , Esurance Twitter handle was abuzz with activity and saw very high engagement among its followers.
#EsuranceSave30 was used 304,896 times by its followers in February.
Esurance’s grew its follower base by a whopping 1,456% and added more than 195K followers between 2nd and 3rd February.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
58,006,525
38,089,726
32,178,147
27,865,291 27,371,312
16,074,822 14,795,128 12,789,526 12,131,113 12,013,866
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10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
Red Bull Budweiser GoPro Coca-Cola Bud Light Procter &
Gamble
Toyota USA PlayStation Chrysler Maserati
Brands with the Most New Views*
added an incredible 58 million views.
February 2014
* TV shows, Entertainment, Sports and News channels have been excluded from the analysis
Top Videos of the Month
February 2014
Maserati – Ghibli - Strike Chrysler – All New Chrysler 200
Coca Cola – America is Beautiful Schwarzkopf – A Declaration of Love
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
Sector Leaders in the United States
SO
A Closer Look at Selected Top
Brands
Maserati’s Super Bowl spot about its ‘Ghibli’ model was the most viewed brand video in February with more
than 12 million views.
Video Views Growth
Maserati: Ghibli - Strike
Chrysler – The All New Chrysler 200
Video Views Growth The official Chrysler 200 Super Bowl commercial featuring Bob Dylan garnered more than 11 million
views in February.
Coca Cola : America Is Beautiful
Video Views Growth Coca Cola’s ‘America Is Beautiful’ Big Game commercial was the most viewed video on its channel in February
with more than 10.9 million views.
Schwarzkopf : A Declaration Of Love
Video Views Growth ‘A Declaration of Love’ video from Schwarzkopf’s Nectar
Color was viewed more than 10 million times on its YouTube channel in February.
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